How to adapt to the shift to mobile commerce For a long time, the rise of mobile marketing has been the darling of tech predictions. Since Mary Meeker, an analyst at Kleiner Perkins Caufield Byers, said in 2008 that “Mobile …..
Predictive analytics and consultative selling among the most important trends for B2B sales strategy in 2017 As a marketer, you’re more than familiar with the importance of closing the gap between marketing and sales. It’s been proven over and over …..
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FREE ACCESSUse these ‘Voice of the Customer’ Tools to gather qualitative data on your customers Web analytics can provide the what, the when and the how, but struggle to deliver the why and the rationale which explains the numbers from your …..
Improving your use of Product categorisation, Marketing and Custom data will let you get more out of Google Analytics Google Analytics has changed considerably in the last three years and in the latest update to our 7 Steps to using Google …..
How to optimize your online images for search engines There’s an old phrase that says, ‘a picture is worth a thousand words’. This may be true for the rest of world but not for Google, Yahoo, Bing and other search engines. When …..
9 types of Email Marketing to engage B2B audiences Email is the go-to form of customer and prospect communication for many businesses today, allowing clear, concise and detailed conversations. In fact, 73% of marketers agree that the email marketing is …..
Faced with continued uncertainty, where should retailers focus their tech investment? The last 12 months have ushered in a new wave of uncertainty for retailers. Already grappling with challenges created by Amazon’s near relentless drive to dominate the consumer wallet, …..
Chart of the Day: Snapchat was the most used social media app for twice as many people in 2016. Today’s Chart of the Day is influenced by the latest news of Snapchat trialing two new features to increase a marketer return on their …..
Chart of the Day: A case study shows how integrating these channels increases purchase This chart of the day is a little different from the typical insights we have about consumer and business use of digital media and tech. It …..
