Chart of the day: User researchers are taking advantage of multiple user experience (UX) research techniques A study discovering the UX research techniques used most often reveals that researchers are using multiple methods with key techniques and emerging techniques equally …..
How to adapt to the shift to mobile commerce For a long time, the rise of mobile marketing has been the darling of tech predictions. Since Mary Meeker, an analyst at Kleiner Perkins Caufield Byers, said in 2008 that “Mobile …..
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FREE ACCESSChart of the Day: Mobile ad spend continues to skyrocket, but customer perceptions of mobile ads are still in the doldrums Armani don’t do infomercials. Rolex doesn’t do direct mail. Ralph Lauren don’t do coupons. Why do they ignore these often …..
Use these ‘Voice of the Customer’ Tools to gather qualitative data on your customers Web analytics can provide the what, the when and the how, but struggle to deliver the why and the rationale which explains the numbers from your …..
Improving your use of Product categorisation, Marketing and Custom data will let you get more out of Google Analytics Google Analytics has changed considerably in the last three years and in the latest update to our 7 Steps to using Google …..
How to optimize your online images for search engines There’s an old phrase that says, ‘a picture is worth a thousand words’. This may be true for the rest of world but not for Google, Yahoo, Bing and other search engines. When …..
9 types of Email Marketing to engage B2B audiences Email is the go-to form of customer and prospect communication for many businesses today, allowing clear, concise and detailed conversations. In fact, 73% of marketers agree that the email marketing is …..
Faced with continued uncertainty, where should retailers focus their tech investment? The last 12 months have ushered in a new wave of uncertainty for retailers. Already grappling with challenges created by Amazon’s near relentless drive to dominate the consumer wallet, …..
Chart of the Day: Snapchat was the most used social media app for twice as many people in 2016. Today’s Chart of the Day is influenced by the latest news of Snapchat trialing two new features to increase a marketer return on their …..
