Five ways to supercharge your Facebook video ad campaigns for your brand Facebook is now pretty much a ubiquitous presence in many of our lives. The platform now has over 1.65 billion monthly users and is considered so influential that …..
Chart of the Day: We all know we should send targeted email marketing – so why aren’t we? “Good advice is always certain to be ignored, but that’s no reason not to give it.” ― Agatha Christie From being young …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSPeople, not technology are still the key determinant of success. Technology is constantly changing the way we live. From self-driving cars and omnipresent chatbots to automated marketing tools, it sometimes feels like humans are being edged out by our robotic …..
Chart of the day: Marketers aim to measure video and other digital media performance with cost per acquisition Most use site traffic and ROI to measure performance, but marketers expect to continue to use site traffic, ROI and also use …..
Adidas just made a colossal bet that could be a game changer, or a catastrophic mistake. Last week, Adidas announced they were going all-in on digital advertising. Chief Executive Kasper Rorsted said he was going to ditch TV ads and instead …..
JP Morgan Chase found it was advertising on 388,000 sites to no effect. Brands using programmatic advertising need to sit up and take notice. Over the past several years we’ve seen programmatic ad spend saw, Icarus-like, to dizzying heights. At …..
We asked content marketing expert Stephen Bateman about how he uses the RACE framework to structure marketing campaigns for clients Q. Yourself and Dave Chaffey of Smart Insights recently scoped out a project to improve the inbound marketing programme of a …..
Chart of the Day: Social Media spend has always fallen well below predictions Making predictions is easy. Identify a trend and extrapolate to your heart’s content. So long as you don’t actually check what you predicted against the real world data …..
AdWords promises new update will save time, boost CRO and reduce CPA Google have announced a series of new features for AdWords aimed at making dynamic search ads more effective. Dynamic search ads are the AdWords product which creates ads …..
