The rise of healthcare content marketing in an increasingly digital medical marketing environment The role of the healthare marketing rep is undergoing rapid reimagining into a digital/face-to-face hybrid as we’re finding the more effective avenues of engagement, such as healthcare …..
Tap into your customers’ evolving relationships with technology and the financial services industry and seize new opportunities to strengthen your financial services digital strategy Globally, the financial sector is facing significant challenges as new online services are created and improved. …..
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FREE ACCESSWhat are the best e-commerce marketing strategies to attract and retain high-value customers online? And which channels should retail marketers prioritize for growth? Online retail is a cut-throat competitive landscape right now. Get it right, and your growth is through …..
Use the RACE Framework to review and improve all aspects of your competitor benchmarking When I train or give talks to marketers on digital marketing, I see that competitor benchmarking tools are popular. Often people will reach for their pens …..
Custom landing page examples and best practice advice. Always use your data to inform your digital marketing strategy Discussion of web design in companies who don’t know the power of a strong landing page still often focuses on the homepage. …..
A simple process for weighting your content prioritization The rise of always-on content marketing has led to a content tsunami, making cut-through more difficult, so teams need tools and approaches to balance their content priorities. In this post, I’ll share …..
In today’s age of digital disruption, medical marketing leaders need to consider the full customer lifecycle supported by digital marketing Medical marketing is about a lot more than just good products. In this high value, complex sector, marketers must emphasize …..
Unravel your customer journeys with Google Analytics clickstream analysis on forward and reverse paths I don’t know whether you have heard of the forward and reverse path clickstream analysis technique? It’s a shame path analysis isn’t so well known as …..
Under pressure to deliver tangible digital marketing measurements? It’s time to calculate your digital marketing ROI and demonstrate results The fundamental formula for calculating your digital marketing ROI is: ROI = (Gains from investment – cost of investment)/(cost of investment) …..
