McKinsey’s consumer decision journey model helps you identify the moment of purchase, while the RACE Framework helps you build a strategy to get there. Use these customer journey models to win more customers Based on empirical research, in 2009, McKinsey …..
What are the best e-commerce marketing strategies to attract and retain high-value customers online? And which channels should retail marketers prioritize for growth? Online retail is a cut-throat competitive landscape right now. Get it right, and your growth is through …..
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FREE ACCESSCustom landing page examples and best practice advice. Always use your data to inform your digital marketing strategy Discussion of web design in companies who don’t know the power of a strong landing page still often focuses on the homepage. …..
A simple process for weighting your content prioritization The rise of always-on content marketing has led to a content tsunami, making cut-through more difficult, so teams need tools and approaches to balance their content priorities. In this post, I’ll share …..
In today’s age of digital disruption, medical marketing leaders need to consider the full customer lifecycle supported by digital marketing Medical marketing is about a lot more than just good products. In this high value, complex sector, marketers must emphasize …..
Unravel your customer journeys with Google Analytics clickstream analysis on forward and reverse paths I don’t know whether you have heard of the forward and reverse path clickstream analysis technique? It’s a shame path analysis isn’t so well known as …..
Under pressure to deliver tangible digital marketing measurements? It’s time to calculate your digital marketing ROI and demonstrate results The fundamental formula for calculating your digital marketing ROI is: ROI = (Gains from investment – cost of investment)/(cost of investment) …..
Learn the 4 steps to creating a content marketing plan, with our content planning template and the RACE Framework To help you develop a content marketing plan or review existing methods, I thought it could be helpful to share some …..
If you’re looking to attract and retain more customers for your medical business online, we’ve got pharma and healthcare digital transformation solutions for you Healthcare digital transformation is a staged program of organizational improvements to pharma/healthcare business models, people, processes, …..
