How to use Artificial Intelligence to boost ROI from advertising For marketers, the tide of artificial intelligence has finally crashed ashore. It has begun making waves at industry events like WSDM: The 9th ACM International Conference on Web Search and …..
Chart of the day: most users find their favourite brands on Snapchat by searching for their username The research by Snaplytics shows that most Snapchat users wanted to engage with brands and actively seek them out on Snapchat The latest …..
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FREE ACCESSBuilding Chatbots: Everything you need to know Chatbots continue to receive a lot of hype in 2017, with companies including Facebook, Google, Microsoft and many others investing heavily in the technology. Smart Insights have covered how Pizza Express have built …..
Are LinkedIn’s new features the most effective B2B ad product on the market? This week has seen the launch of two powerful new B2B advertising products from LinkedIn. Both have the potential to help B2B advertisers get far more benefit from …..
How to create and implement a successful SMS marketing campaign There are countless reasons why your business should consider implementing SMS marketing as part of your overall communications strategy. It’s budget-friendly – you can send messages from around 2p / …..
Chart of the Day: As Twitter’s active users stagnate, WhatsApp becomes the front runner Twitter was once a fast-growing social media site and the darling of marketers everywhere. But it has fallen on hard times of late, as growth as stalled. …..
Use these live chat tools to engage your users at the most critical stage of the buying process As customer expectations rise and users demand instant responses to questions & complaints, live chat tools are growing rapidly both in usage …..
Chart of the day: Market research budgets have been cut whilst marketing budgets are being sustained Market research (increasingly referred to as “insight”) budgets are taking another cut this year, according to research by the Institute of Practitioners in Advertising, …..
How marketers are using analytics wrong and how to fix it Google Analytics is one of the most powerful tools for marketing analytics. However, it is also one of the most underutilized tools – the amount of data and information …..
