Google starts tracking credit card transactions to assess online ads effect on online and offline sales. Every marketing manager has always sympathized with John Wanamaker’s famous phrase “Half the money I spend on advertising is wasted; the trouble is I …..
Instagram mimics Snapchat with Face Filters and an eraser tool You may have noticed pandas ears, butterfly crowns and nerd glasses appearing in your Instagram stories. That’s because last week Instagram launched it not too dissimilar to Snapchats filters – …..
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FREE ACCESSFacebook helps customers shop more seamlessly The way we shop is changing, we are driven to buy online more than ever before. For brands, this means they need to ensure they are in front of the customer when they turn …..
Chart of the day: Usability testing budgets have increased in 2016 compared with 2015, in an early-2017 study by Usertesting.com Budgets are either increasing or staying the same for most respondents, budgets are only decreasing for such a small amount of …..
The emerging trends you need to integrate into your 2018 plan We are through Q1, and top companies have the habit of starting to plan for the next year right from Q2. If you have initiated planning your marketing strategy …..
How to build your brand on Instagram Great social media strategies need continuous follower growth, engagement, and actions, e.g. clicks. And Instagram just might be your best opportunity for achieving this quickly. SEO should always be an important part of …..
Chart of the Day: The vast majority of marketers are still using vanity metrics to assess content effectiveness, whilst only half are measuring the effect on sales. A recent report by TrackMaven asked 200 marketing leaders across 19 different industries about how …..
How to select the right data management platform and audience profiling tools for your business A Data Management Platform (DMP) is a place to store, sort and act upon multiple sources of online and offline data including search, social, display …..
3 Tips to Ensure the Success of Your Guerrilla Marketing Efforts Guerrilla marking can be defined as “an innovative, unconventional, and low-cost marketing technique aimed at obtaining maximum exposure for a product.” Lower cost and increased exposure — that’s the dream, …..
