Twitter introduce rounded profile photos, live engagement updates and much more. You may have noticed last week Twitter updated its look and redesigned some of its key features. Most of the changes are mainly aesthetic but have been applied to …..
Chart of the day: Staying in touch with friends is the main reason behind social media use We all use social media but why do we use it? A recent report interviewed a range of social media users and explored what …..
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FREE ACCESSChart of the Day: Snapchat’s impressive growth is mostly confined to North America Snapchat’s explosive growth and popularity among ‘Gen Z’ means many marketers have started to see it as the future of social media. But perhaps this hype is …..
All online businesses need to move quickly to embrace a multi-channel strategy All of us online business owners agree that our website visitors and paying customers are, by far, our most important asset. It makes sense. Everything we do is …..
Two-thirds of carts are abandoned. Here’s how to win those customers back. When a consumer reaches the final stages of making a purchase but decides to abandon their shopping cart, it’s clear there is some level of objection. Shopping cart …..
Pre-flight checklist for email campaigns Sending an email campaign can be a nerve-wracking experience for any marketer. There can be questions, doubts, and even a little fear running through your mind before you push send. Do all the links work? …..
Chart of the Day: Annual churn hits 23% in the high-tech industry Email marketing is a vital channel for B2B marketers. Providing a high ROI when compared to other marketing channels. Which drives us, marketers, to spend many hours creating engaging …..
How to grow your brand with an ambassador program Word-of-mouth marketing remains one of the most effective tools at a company’s disposal; 74 percent of consumers identify word of mouth as one of their top points of influence. Rather than …..
Exploring the difference between Omnichannel and Multichannel and the implications for designing effective User Experiences We’ve all been hearing and reading quite a bit about Omnichannel Marketing of late. It’s great that companies and brands are embracing the ethos behind …..
