Research reveals marketers approaches to multichannel marketing In partnership with Digital Doughnut, EPiServer surveyed over 200+ marketers to find out how they are tackling multichannel marketing. The resulting report presents an overview of single-channel, multichannel and omnichannel strategies, as well as insights …..
Chart of the Day: Understanding subscriber loyalty – Part 1 of 2 This is the first of a two-part blog, covering subscriber loyalty and unsubscribing. What will be covered: Unsubscribe Rate Unsubscribe-to-open Rate Benjamin Franklin said there were only two …..
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FREE ACCESSTwitter introduce rounded profile photos, live engagement updates and much more. You may have noticed last week Twitter updated its look and redesigned some of its key features. Most of the changes are mainly aesthetic but have been applied to …..
Chart of the day: Staying in touch with friends is the main reason behind social media use We all use social media but why do we use it? A recent report interviewed a range of social media users and explored what …..
Video can help you take your digital marketing results to the next level Content has always been a king and video content is king in 2017. According to a new report from Cisco, by 2019, online videos will generate four-fifths …..
Chart of the Day: Snapchat’s impressive growth is mostly confined to North America Snapchat’s explosive growth and popularity among ‘Gen Z’ means many marketers have started to see it as the future of social media. But perhaps this hype is …..
All online businesses need to move quickly to embrace a multi-channel strategy All of us online business owners agree that our website visitors and paying customers are, by far, our most important asset. It makes sense. Everything we do is …..
Two-thirds of carts are abandoned. Here’s how to win those customers back. When a consumer reaches the final stages of making a purchase but decides to abandon their shopping cart, it’s clear there is some level of objection. Shopping cart …..
Pre-flight checklist for email campaigns Sending an email campaign can be a nerve-wracking experience for any marketer. There can be questions, doubts, and even a little fear running through your mind before you push send. Do all the links work? …..
