Chart of the day: Most customers have to contact companies twice to get a resolution to a customer service problem Research by maru/edr has found that almost 8 in 10 customers contact companies by one method (such as online chat) and …..
A guide to the benefits and setup of 3 essential Google Analytics features Adding Google Analytics tracking code to a site is quick in most cases, but I find that many businesses leave it there and don’t add more customisation …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESS5 awesome examples of how brands have integrated emojis into their marketing campaigns Happy World Emoji Day! Whether it’s a customer service reply or a marketing campaign, brands all over the world are using emojis every day. Emojis present an opportunity …..
Chart of the day: UK users spend almost 2 hours per day online via mobile Mobile takes center stage today as we focus in on the UK, taking a look at the increasingly important role mobiles have to play in …..
Semantic Web, Knowledge Graphs, Social Media and Memes As a PhD student, I’m keen to discover the latest academic research, which often happens at conferences. Although my main area of research is within marketing, my specialist area is social media. This …..
Average just won’t cut it… 95 million images and videos are posted to Instagram every day, and more than 250 billion photos have been uploaded to Facebook since its conception. The need for brands to stand out in the digital …..
Chart of the Day: Consumers prefer to compare and switch on desktop The need for businesses of all industries to perfect their mobile experience has never been more important than it is in 2017. Google promoting Accelerated Mobile Pages and …..
How to get 1,000 emails addresses in 3 weeks with Facebook Groups I’ve been watching Facebook marketing groups for quite some time. I’m amazed at both the supportiveness of these communities and also the engagement. If you check out Mark …..
Re-targeting is crucial to closing sales. Here is how to do it right. There is only one difference between using Facebook to promote your services, and having a marketing system that gets consistent, reliable and better results (almost) on autopilot. …..
