A guide to the benefits and setup of 3 essential Google Analytics features Adding Google Analytics tracking code to a site is quick in most cases, but I find that many businesses leave it there and don’t add more customisation …..
What to measure when conducting customer surveys The customer has to be at the heart of your strategy. That’s so elemental it hardly merits saying. But how do you accurately build up a picture of your customers desires, wants, and needs? …..
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FREE ACCESSChart of the day: UK users spend almost 2 hours per day online via mobile Mobile takes center stage today as we focus in on the UK, taking a look at the increasingly important role mobiles have to play in …..
Semantic Web, Knowledge Graphs, Social Media and Memes As a PhD student, I’m keen to discover the latest academic research, which often happens at conferences. Although my main area of research is within marketing, my specialist area is social media. This …..
Average just won’t cut it… 95 million images and videos are posted to Instagram every day, and more than 250 billion photos have been uploaded to Facebook since its conception. The need for brands to stand out in the digital …..
Chart of the Day: Consumers prefer to compare and switch on desktop The need for businesses of all industries to perfect their mobile experience has never been more important than it is in 2017. Google promoting Accelerated Mobile Pages and …..
How to get 1,000 emails addresses in 3 weeks with Facebook Groups I’ve been watching Facebook marketing groups for quite some time. I’m amazed at both the supportiveness of these communities and also the engagement. If you check out Mark …..
Re-targeting is crucial to closing sales. Here is how to do it right. There is only one difference between using Facebook to promote your services, and having a marketing system that gets consistent, reliable and better results (almost) on autopilot. …..
Everything you need to know about what has happened in social media this week Spotlight Story: New LinkedIn Features LinkedIn has been working on making their platform more user-friendly and looking to keep up with other popular social media networks by introducing …..
