A selection of case studies, examples, and best practices from fintech companies around the world Like many sectors, the financial services industry is going through a period of disruption. New, digital-first brands and services are making waves and digital has …..
Examples of how SMEs can use Porter’s 5 Forces to assess marketplace viability Right now, Porter’s 5 Forces is the most useful tool for owners and managers to stay one step ahead of the competition in a challenging market. The …..
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FREE ACCESSThe manufacturing industry is moving towards increased use of technology and automation, but manufacturing marketing is not on the same level yet Marketing is an important part of a manufacturing company’s activities as it connects you with both wholesalers and …..
Why taking a strategic view of your medical marketing will help set you up for success in the year ahead As we approach the final quarter of the year, marketers in the medicine sector will already be looking ahead to …..
Healthcare wearable devices are on the up. Pharma and healthcare MarTech unlocks new opportunities for marketing leaders to connect with customers Our pharma and healthcare marketing trends 2021 report highlights a number of sector innovations, including wearable healthcare, to help …..
How has digital acceleration impacted e-commerce marketing? How will businesses continue to take advantage of new opportunities to personalize the digital experience? In the space of a few months, the COVID-19 pandemic brought about decades of change for digital business …..
How to use the RACE Framework for IT marketing planning As a technology company, it’s important to use the most up-to-date IT marketing methods to reach your key demographic and generate maximum revenue. The RACE Framework focuses on how to …..
A flow chart to create a marketing technology stack tailored to your business needs We talk about the importance of using the right digital marketing tools a lot here at Smart Insights. When used correctly, a marketing technology stack can …..
Stand out, get noticed and engage your audience with the inverted triangle principle To attract an audience’s attention, start with the end in mind. Brands embracing a content marketing strategy should study one of journalism’s key models: the inverted pyramid. …..
