By Carolanne Mangles 04 Sep 2017 How much will be spent on marketing in the next 12 months? Chart of the Day: Only 2% of respondents will invest more than $5 million in the next 12 months – Part 7 of 10 So far in this 10 part series, breaking down Hubspot’s State of Inbound 2017 report, we …..
By Expert commentator 04 Sep 2017 How to create a non-profit marketing plan Tips on how to create a non-profit marketing plan with limited funds Non-profit organizations face one of the biggest digital marketing challenges of all: having limited funds or no money at all. Nonprofit organizations have to operate and thrive in …..
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By Carolanne Mangles 01 Sep 2017 Is Marketing a top source of leads for sales? Chart of the Day: Marketing provide lower quality leads compared to those sourced directly by the sales reps A Sales and Marketing SLA is important, but as we found out last week 21% of respondents characterize their company’s Sales and marketings …..
By Expert commentator 01 Sep 2017 Why online businesses should use video to nourish leads Use video to enhance your digital marketing strategy Days of old fashioned mass ads “spray and pray” approach to advertising are long gone now and what the modern day advertisers need today is more precise targeting. Video is one approach …..
By Expert commentator 01 Sep 2017 10 ways of making social media analytics work for you How to leverage the power of social media analytics to expand your audience These days, if you are looking to expand your audience, you should definitely try your luck on social media, simply because everyone is there. However, the problem …..
By Jessica Wade 01 Sep 2017 Fake news, new business accounts and new emojis Social media essentials: 8 updates that happened in social media this week To finish your working week off here are 8 social media updates we saw happen this week that could help inform your social media strategy. If you want …..
By Jessica Wade 31 Aug 2017 Amazon’s Influencers program now open to YouTube stars Amazon taps into influencer marketing using product recommendations Brands introducing influencer marketing into their marketing strategy has seen a massive increase in 2017. It has been reported that 70% of marketers agree that creating ongoing ambassadorship is the most effective influencer …..
By Carolanne Mangles 31 Aug 2017 How does Google use OKRs? What marketers can learn from Google’s management techniques Google reveals its ‘secret formula’ to how they plan, manage and optimize In August Google launched re:Work, an initiative to share their management tools – such as how to run and set up meetings and setting goals. It is more …..
By Carolanne Mangles 31 Aug 2017 What are your top 10 marketing blogs? 10+ sites that are useful for keeping up-to-date with marketing, which do you prefer? Staying up-to-date and constantly learning is vital in marketing, particularly since so many of the digital marketing platforms like Facebook, Google and LinkedIn are moving targets, …..