Make sure you avoid these classic campaign planning mistakes We’ve all seen it. The #fail where a company that’s big enough to know better, completely messes up. The odd thing is that this continues to happen and I guess until …..
Chart of the Day: Marketing provide lower quality leads compared to those sourced directly by the sales reps A Sales and Marketing SLA is important, but as we found out last week 21% of respondents characterize their company’s Sales and marketings …..
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FREE ACCESSHow to leverage the power of social media analytics to expand your audience These days, if you are looking to expand your audience, you should definitely try your luck on social media, simply because everyone is there. However, the problem …..
Social media essentials: 8 updates that happened in social media this week To finish your working week off here are 8 social media updates we saw happen this week that could help inform your social media strategy. If you want …..
Amazon taps into influencer marketing using product recommendations Brands introducing influencer marketing into their marketing strategy has seen a massive increase in 2017. It has been reported that 70% of marketers agree that creating ongoing ambassadorship is the most effective influencer …..
Google reveals its ‘secret formula’ to how they plan, manage and optimize In August Google launched re:Work, an initiative to share their management tools – such as how to run and set up meetings and setting goals. It is more …..
10+ sites that are useful for keeping up-to-date with marketing, which do you prefer? Staying up-to-date and constantly learning is vital in marketing, particularly since so many of the digital marketing platforms like Facebook, Google and LinkedIn are moving targets, …..
Chart of the Day: How does use of Artificial Intelligence vary in different sectors As with any new disruptive technology that is moving it’s way up the hype cycle, Artificial Intelligence won’t be uniformly adopted. It will be a better fit in certain …..
Chart of the Day: Looking to increase sales? Abandon Cart programs could be just what you need The opportunities Marketing Automation provides your business is immense. I’ve always found that it is more difficult to decide which sequences to launch …..
