How to avoid the most common copywriting mistakes and convert more of your visitors If your landing page isn’t converting leads and your email campaigns don’t bring in significant results, something might be wrong with your copy. Even if it’s …..
Chart of the day: 41% of millennials have followed a brand in the last month Nike is one of the most engaged with brands on Instagram. A recent study by Global Web Index demonstrates how the company’s latest partnership with Instagram is likely to …..
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FREE ACCESSUse your email marketing as a B2B lead generation magnet B2B lead generation emails are being utilized more than ever in marketing. The sudden increase in their use is closely tied to the utility of emails. For long, emails have …..
Chart of the Day: The popularity of different martech stack components You will know that our options for using online services to manage marketing and get insight have increased dramatically over the past few years. Scott Brinker’s martech landscape now covers …..
Social Media Essentials: Catch up with the latest updates in social media Spotlight story: Facebook launches Crisis Response hub This year we have seen a number of disasters globally from the Manchester attacks to hurricane Harvey. In response, Facebook has been developing ways …..
6 tips to get the most out of the highest-performing digital marketing channel We see emails every day. But few manage to make an impact and imprint on our memory. It’s not surprising, since running a successful email marketing campaign …..
Chart of the Day: Do you do any structured testing for your email marketing? Why is testing important? Yes, yes I know I drone on about testing, my little Email Geeks, but like the nagging mother I am, I will repeat …..
The focus is on the product In the digital age, the role of a marketing manager is blurred and often comes down to online promotion. What’s the first thing that comes to mind when I say ‘digital marketing’? I bet …..
World digerati take centre stage at Brighton Imagine you’re a very busy CEO or senior digital manager (and if things are hectic, you’ll know that’s no joke)… Here’s a quick ‘helicopter’ view of the sessions for you from BrightonSEO September …..
