Tracking tools are tricky and require a lot of attention, in spite of analytical thinking. To avoid gray hair, follow these step-by-step instructions to success. Collecting and analyzing data is one of the many important keys to setting up a …..
Affiliate marketing is a fairly straightforward concept: Brands use other people to promote their products by offering financial incentives for leads or sales. Despite its conceptual simplicity, affiliate marketing as a whole is still misunderstood — just 22 percent of CMOs feel …..
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FREE ACCESSThe implications of GDPR are looming, but is your company ready for the European change? With new GDPR regulations to be effective from May 2018 – it’s a topic on every email marketer’s mind. But what is your company doing to …..
Social Media Essentials: 8 updates to inform your social media strategy In this week’s Social Media round-up we reflect on Twitter expanding to 280 characters, Vimeo going live and Instagram Stories finally letting you cross-post to Facebook Stories. Spotlight Story: Twitter …..
Econsultancy and Harvard Business Review are amongst the most popular Last month we asked our members and readers what sites they use to keep their marketing knowledge up to date. Respondents were worldwide, many from the UK, US, Canada and …..
Chart of the Day: Why subscribers flag email as spam If consumers mark your email as spam, then this is clearly unwelcome since not only has your brand been tarnished in their eyes, but even worse your delivery rates to existing …..
How to use emojis for social and email marketing success With more than 60 million emojis sent each day and 2,666 emojis in the Unicode Standard to choose from it’s hard not to notice the popularity of these small icons. Emojis are no …..
Create an inbound marketing strategy that facilitates lead generation and sales Marketers who have learned the inbound methodology are already familiar with the complexities that are involved in formulating a holistic inbound marketing strategy. The starters in inbound marketing may know …..
How to get enhance your content marketing for higher engagement rates As the tools and channels that make up the digital advertising ecosystem continue to evolve and grow more diverse, it seems many brand marketers and agencies are feeling left …..
