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These are the most popular marketing blogs for keeping up to date

Author's avatar By Carolanne Mangles 05 Oct, 2017
Essential Essential topic

Econsultancy and Harvard Business Review are amongst the most popular

Last month we asked our members and readers what sites they use to keep their marketing knowledge up to date.

Respondents were worldwide, many from the UK, US, Canada and Poland, but also extending into the APAC and EMEA areas too.

It's no surprise that our own blog outweighed others in popularity - as voters were coming through our blog content to vote.

However, the second and third most popular marketing blogs to read were Econsultancy and Harvard Business Review. The blogs provide all levels of marketers, from CEO's to Executives, marketing knowledge and updates in all industries.

popular marketing blogs

We also wanted to know any other sites that we didn't feature that are also great sources of knowledge. 'Other' examples include:

  • Zest.is - A Google Chrome extension that collects suggested content from users
  • B2B Marketing - great for B2B marketers
  • Mumbrella -  Australian insights into everything under the media & marketing umbrella.
  • Chiefmartec - Scott Brinker on Marketing Technology
  • Content Marketing Institute - the best source for research and practical advice on Content marketing
  • Marketing Week - A round-up of trends and developments in marketing - UK-based
  • Social Media Examiner - quality practical advice on social media marketing

Also popular were software or SaaS company blogs, such as Moz, HubSpot, Pardot, Marketo, and Sumo.

Our next poll is about being GDPR ready and the Smart Insights team would really appreciate it if you would like to contribute your companies readiness for GDPR which comes into force in May 2018 . Please take the poll below:

If you can't see the poll, you can also vote directly here.

Author's avatar

By Carolanne Mangles

Carolanne Mangles Dig DipM is the Digital Marketing Executive for Click Travel, an award-winning corporate travel booking platform. She is a specialist in B2B SaaS and enjoys planning and optimizing the full customer journey across all digital channels to create brand awareness, great user experience and copy that really sells the benefits of the product. She was previously Digital Marketing Executive for Smart Insights where she was involved with multiple digital channels to manage fully integrated membership campaigns to boost new customer acquisition and current membership retention. She has spoken and given masterclasses at B2B Expo on Search and Content Marketing, holds an IDM award in GDPR and loves a glass of red wine. Connect with her on LinkedIn or follow her on Twitter.

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Digital Marketing Skills

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