Inspiration for your Black Friday marketing campaign, to help you stand out from the crowd With everyone shouting about the same thing, its hard to get your voice heard. Black Friday is no exception. Nearly every major retailer will promote …..
How to achieve brand management and change that drives ROI My passion is to approach brand as the most valuable asset of an organization. In working with board members around the world, I’ve learned what’s of interest to them. It’s …..
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FREE ACCESSChart of the day: Research has found customer are twice as likely to recall ads, when they are exposed to those ads on multiple devices Research by On Device found increased brand awareness, increased recall and increased “top of mind” …..
Interview: Rachel Cooper, Director of Global Content Strategy and Editorial at GSK Ahead of Digistrategy – London World Forum 2017 in December, we interviewed Rachel Cooper, Director of Global Content Strategy at GlaxoSmithKline, to find out how she manages effective content …..
Comparing growth and sources in smartphone mobile visits in the retail, travel, automotive, finance, banking, insurance and media statistics We know from trends in mobile adoption statistics that, in most industry sectors, we have passed the tipping point where smartphone …..
Apply behavioral psychology to your web design to boost your conversion rate Getting people to choose something over another has more to do with psychology than anything else. When the principles of psychology have been understood, they may be integrated …..
How to engage your site visitors with your brand in 7 steps Ever been to a web site and wondered ‘Why am I here?’, ‘How does this help me?’ or ‘Does this site give me what I need?’. And then …..
Chart of the day: 16-24s spend 50% of online time on mobiles Users aged 16-24s spend the longest time online more generally, half of this online time is now taking place on a mobile. Whereas age 55-64 users are spending 74% …..
Don’t make these common influencer marketing mistakes or else you risk scandal and negative brand awareness Named one of the hottest marketing trends in 2017, working with influencers can do wonders for a brand. But, if done incorrectly, can also …..
