How the 4Ps still work for product marketing This article focuses in on the 4Ps, which are the core of the Marketing mix, applied to the product launch. Read our article on the 7Ps of the Marketing mix, if you …..
Chart of the Day: How does your site compare to these benchmarks? Website performance, as perceived by the download speed for pages by users, has become more important with the increased adoption of smartphones which typically have lower bandwidth connections than …..
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FREE ACCESSCase studies on global brands and how they’ve created a story to support their content marketing strategies According to a recent CMI survey, just 37% of B2B marketers and 40% of B2C marketers have a written content marketing plan in place. …..
Chart of the Day: Google’s share of US paid search clicks by device As of April 2017, the global marketing share percentage, in terms of the use of search engines (on desktop), heavily favours Google with over 78%. Now, in Merkle’s …..
Everything you need to know to manage affiliates Affiliate marketing is a recent development in marketing methods. One party (the affiliate) brings customers to a second party (the retailer or merchant) and gets rewarded for each customer. As opposed to …..
5 ways to excel at social customer experience using AI A recent McKinsey report suggests that as many as 70% of buying experiences are evaluated by customers based on how they’re treated. No wonders that ‘voice of customer’ has been …..
Social Media Essentials: Catch up on the top news in social media this week LinkedIn boosts its messaging with pre-written, AI based interactions LinkedIn unveiled a new smart reply feature in its messaging app, which gives users prompts with different phrases to …..
Learn the best practices for landing page optimization to help generate quality leads for SaaS Landing pages are the heart of any inbound marketing campaign, mainly because they have the unique ability to convert complete strangers into qualified leads. Surprisingly, …..
Chart of the Day: 2017 Deliverability Benchmark Report The dreaded word With Halloween on its way, you naturally start thinking about all things spooky. Things like clowns, vampires or toddlers who won’t go to sleep. For email marketers, there is …..
