67% of companies that don’t hit their multi-year Black Friday average will fail to hit their multi-year rest of the holiday season average The days are getting shorter and all of the decorations are out. You know what that means. …..
Case studies on global brands and how they’ve created a story to support their content marketing strategies According to a recent CMI survey, just 37% of B2B marketers and 40% of B2C marketers have a written content marketing plan in place. …..
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FREE ACCESSEverything you need to know to manage affiliates Affiliate marketing is a recent development in marketing methods. One party (the affiliate) brings customers to a second party (the retailer or merchant) and gets rewarded for each customer. As opposed to …..
5 ways to excel at social customer experience using AI A recent McKinsey report suggests that as many as 70% of buying experiences are evaluated by customers based on how they’re treated. No wonders that ‘voice of customer’ has been …..
Social Media Essentials: Catch up on the top news in social media this week LinkedIn boosts its messaging with pre-written, AI based interactions LinkedIn unveiled a new smart reply feature in its messaging app, which gives users prompts with different phrases to …..
Learn the best practices for landing page optimization to help generate quality leads for SaaS Landing pages are the heart of any inbound marketing campaign, mainly because they have the unique ability to convert complete strangers into qualified leads. Surprisingly, …..
Chart of the Day: 2017 Deliverability Benchmark Report The dreaded word With Halloween on its way, you naturally start thinking about all things spooky. Things like clowns, vampires or toddlers who won’t go to sleep. For email marketers, there is …..
Inspiration for your Black Friday marketing campaign, to help you stand out from the crowd With everyone shouting about the same thing, its hard to get your voice heard. Black Friday is no exception. Nearly every major retailer will promote …..
How to achieve brand management and change that drives ROI My passion is to approach brand as the most valuable asset of an organization. In working with board members around the world, I’ve learned what’s of interest to them. It’s …..
