By Robert Jones 06 Dec 2017 The critical challenges to marketing plan success and are budgets increasing? Chart of the day: Marketers reveal that data quality, lead generation and user experience are the most critical challenges to the success of a digital marketing plan When it comes to planning a digital marketing strategy we all know there …..
By Expert commentator 06 Dec 2017 Why email marketers need to stop neglecting email in 2018 Why you need an email strategy for 2018 – the best behavioural email marketing predictions for the coming year It’s that time of the year when you’ll see a wave of marketing predictions for the forthcoming year. While they may …..
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By Expert commentator 05 Dec 2017 3 ways artificial intelligence (AI) will transform ecommerce in 2018 Unless you have been marooned on a desert island, chances are you know what Artificial Intelligence (AI) is and have experienced the benefits of machine learning is having on customer experience and business operations Despite being around for decades, AI …..
By Content Partner 04 Dec 2017 7 Trends Marketers Need to Know About Translation and Localization in 2018 New research shows that marketers are investing more in localizing their content for international audiences – here’s why When it comes to going global, marketers are pumping dollars into their translation and localization efforts. According to research from 2016, the …..
By Jessica Wade 01 Dec 2017 Why social commerce will take off in 2018 Chart of the day: 28% of internet users use social media to research and find products to buy Time spent on social media per day is increasing and as a result, online buying is increasing. On average we now spend around …..
By Expert commentator 01 Dec 2017 How to generate leads on your website with a fun-to-take quiz Online quizzes are a great way to present your content in a playful way. Quizzes are not only truly engaging, but they also allow you to collect valuable information about your audience This includes both the insights derived from the …..
By Carolanne Mangles 30 Nov 2017 Online Generation Z trends 2018 Chart of the day: Know how and where to target Generation Z consumers in 2018 Generation Z, also known as post-millennials, are the latest generation to take to online media consumption, adopting a social and mobile-first approach to online research channels. …..
By Carolanne Mangles 30 Nov 2017 5 Christmas website design strategies to inspire your creativity The best Christmas Website designs and landing pages of 2017 Christmas time is upon us and if you’re a retailer, then I’m willing to bet that you have put up some Christmas decorations somewhere. If you have a brick-and-mortar shop, …..
By Kim Greenop-Gadsby 29 Nov 2017 The best email marketing tactic Chart of the Day: Most effective email marketing tactics ~ Part 1 of 2 This is a two-part series, where we will look at the most effective email tactics and those that are the most difficult to implement. View the …..