Unless you have been marooned on a desert island, chances are you know what Artificial Intelligence (AI) is and have experienced the benefits of machine learning is having on customer experience and business operations Despite being around for decades, AI …..
New research shows that marketers are investing more in localizing their content for international audiences – here’s why When it comes to going global, marketers are pumping dollars into their translation and localization efforts. According to research from 2016, the …..
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FREE ACCESSOnline quizzes are a great way to present your content in a playful way. Quizzes are not only truly engaging, but they also allow you to collect valuable information about your audience This includes both the insights derived from the …..
Chart of the day: Know how and where to target Generation Z consumers in 2018 Generation Z, also known as post-millennials, are the latest generation to take to online media consumption, adopting a social and mobile-first approach to online research channels. …..
The best Christmas Website designs and landing pages of 2017 Christmas time is upon us and if you’re a retailer, then I’m willing to bet that you have put up some Christmas decorations somewhere. If you have a brick-and-mortar shop, …..
Chart of the Day: Most effective email marketing tactics ~ Part 1 of 2 This is a two-part series, where we will look at the most effective email tactics and those that are the most difficult to implement. View the …..
How successful were brands in their 2017 Black Friday campaigns? Each year, online retailers make new records during the Black Friday and Cyber Monday shopping period. 2017 is no exception. ContactPigeon, a marketing automation platform for 200+ eCommerce brands, recently …..
Chart of the day: Online advertising grew 11.5% like-for-like in the first half of 2017 in Europe. €2.6 billion spend on advertising was added during the first half of the year, across search, display and classifieds/ directories. Research by IAB and …..
10 statistics and reasons why you should turn your marketing attention to baby boomers Baby boomers are born between 1946 and 1964, there are around 74.9 million baby boomers. That’s an audience of 74.9 million that need to be reached. They …..
