Learn how influencer marketing has ripped into social media strategies and how it can help you Over the past 24 months, there have been hundreds of marketing campaigns executed with the help of influencers. As brands infuse influencer marketing into …..
Chart of the Day: An international benchmark of the adoption of digital media and technology by consumers in different countries We’re fortunate to have regular quality research on how consumers use digital media from the UK government Office of Communications, OfCom. …..
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FREE ACCESSJoin thousands of industry leaders at this year’s Marketing Expo 2018 and Smart Insights becomes its official partner Marketing Expo is an interactive exhibition and conference designed specifically for the marketing sector. Expect to find high-quality exhibitors alongside a conference showcasing some of …..
New in the email marketing world? Learn how to construct an effective email campaign By now, you may have at least heard someone talk about email marketing. Maybe one of your colleagues is a great fan or one of your …..
Chart of the day: Looking to 2018, marketers were asked which tactics will be used in their digital marketing strategy for 2018 Social Media Marketing (18%) Content Marketing (17%) and use of Marketing Technology (16%) are expected to be included …..
10+ marketing techniques that need to be addressed for their place in 2018 In the past, many marketing myths were often elevated to the status of being sacrosanct. Given enough repetition, ‘facts’ degenerated from ‘hearsay’ to probability, to ‘gospel truth’. …..
Updates to inform your social media marketing strategy Welcome to our weekly summary of what’s happened in social media this week. This week we look at Instagrams follow hashtag feature, Snapchats new look and why Facebook opened up AR platform to …..
Chart of the Day: Understanding word of mouth in the digital age Word of mouth has always been a powerful method of marketing. Yet, marketers often struggle to make the most of this avenue. As with other areas of marketing, word …..
How three very different brands gained social success by creating Facebook campaigns that engaged users and got them talking In our Facebook marketing guide we share lots of examples of practical techniques for businesses to achieve their goals. We’re always on the lookout …..
