By Lilach Bullock 09 May 2022 Digital marketing for startups: best practices for new businesses Marketing is crucial for businesses of all shapes and sizes, no matter your budget size. Read on to find out more about digital marketing for startups Interested in digital marketing for startups? So you recently started a business. Or maybe …..
By Lilach Bullock 03 May 2022 The 9 most important content marketing skills and tools you need to focus on in 2022 Today, content marketing is one of the most effective forms of marketing. Find out how digital and content marketing managers can boost their content strategies in 2022 Businesses are using content marketing as a strategy to reach and convert prospects. …..
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By Mark Kelly 13 Apr 2022 The marketing agency capabilities review matrix Review where your marketing agency is at and the next steps you should take with our new tool A question I have been asked when I work with agencies to grow their digital marketing services is ‘how can we benchmark …..
By Annmarie Hanlon 07 Apr 2022 Digital Transformation: Structuring digital marketing teams Review how to integrate digital marketing into your marketing team’s structure through Digital Transformation The latest Smart Insights research study shows how common Digital Transformation projects or programme are today with 30% already having a programme up & running and 31% …..
By Robert Allen 06 Apr 2022 Your integrated sales and marketing strategy – the how and the why Introducing 3 key methods for an integrated sales and marketing strategy Marketing and sales teams have a reputation for not getting along. Working towards the same ultimate goal in different ways means there is often friction. That’s why we recommend …..
By Gavin Llewellyn 25 Mar 2022 The key characteristics of an effective Go-to-Market plan Three Go-to-Market models to help you strategize, plan and deliver Business and marketing go-to-market strategy is an essential component in the delivery of any successful product, service, or promotional launch/campaign. We’ve written extensively at Smart Insights about the importance of …..
By Dave Chaffey 24 Mar 2022 The Content Optimization Matrix Audit your content and SEO with our content strategy tool to get more from your content marketing One of the biggest appeals of digital marketing is that it’s data-driven – we can readily review the effectiveness of our activities and …..
By Gabrielle Wright 22 Mar 2022 Let’s talk tech – how to get the most out of your digital marketing The worldwide pandemic has increased the need for businesses to adopt more sophisticated digital marketing technology. This has led to an increased move to online software solutions that may have not been needed before. Businesses of all sizes have had …..
By Expert commentator 04 Mar 2022 Benchmark E-commerce propositions using the P.R.I.C.E. Framework Introducing P.R.I.C.E. – a tool to review differentiation and integration of E-commerce omnichannel marketing There is an enormous, and potentially bewildering, range of possibilities and options available to retailers to differentiate themselves from their competitors in a multichannel world. Why …..