But how slow is too slow? Providing a high quality and fast user experience has always been a priority for Google – Mobile AMP pages were introduced to do just that (provide a faster user experience). Yesterday they announced that …..
Marrying logic and magic pushes campaigns beyond the marketing noise Today’s savvy consumers require authentic connections at precise points in the buying cycle. Brands that fail to consistently hit that mark will struggle to keep up. Instead of adding value, …..
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FREE ACCESSReview the Business challenges caused by using separate systems and how you can overcome them There’s nothing more counterproductive (and irritating!) than being in a situation where several people are trying to control what’s going on. It could be countless friends …..
Engaging eCommerce consumers during Q1 – one of the most challenging quarters of the year – is no easy feat With shoppers now in post-holiday hibernation and product return rates at their highest, increasing engagement and retention may seem like …..
Digital branding visuals to help measure and deliver purpose What’s the point of it all? Since the dawn of humankind, people have agonized over that highly emotive question. As we steadily slip and slide towards the second decade of the …..
Chart of the Day: How far towards GDPR compliance are you? Part 1 of 2 Death, taxes and GDPR I like to think that if Benjamin Frankin was alive today, he would agree that there are now three certainties in …..
Whether you’ve had any issues so far with cyber-attacks or not, one thing can’t be denied: they pose a big risk to the security of your business. And, unfortunately, they’re also more likely to happen to you than you may …..
How to generate better sales leads that lead to conversion Many B2B sales organizations get bogged down with too many bad sales leads. Salespeople are often crying out for “more sales leads” but “more” is not always better! Instead of …..
Chatbots that say “I’m sorry, I don’t understand that” fail in today’s consumer-brand interactions – here’s why! At MarTech San Francisco 2017, Nick Pandolfi of Google’s Global Product Partnerships claimed that language is the new user interface. But chatbots are …..
