Is the rise of online bullying and hate / fake news putting the younger generation off interacting on Facebook? Recent figures have shown that Facebook’s monthly active users between 12-24-years old have decreased, but why are the younger generations moving …..
What is ‘extremely online’ and how is it affecting children in Silicon Valley? There’s a new buzzword on the streets: “extremely online.” It means someone is constantly on social media. Whilst spoken in jest, it cradles a dark nuance. People …..
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FREE ACCESSUse these techniques to help convert and engage customers into repeat purchases and brand advocates across the customer lifecycle Being a marketer can be exhausting. As if it wasn’t hard enough to attract new customers, now everyone’s talking about optimizing …..
When it comes to selling online, a good marketer is doing their best to optimize the marketing funnel. But most often they do the online part of the job – supporting the customer on their way to the shopping cart …..
Chart of the day: A third of British people will exercise their right to be forgotten after GDPR comes into force on May 25th, 2018. The research, conducted by media agency The7stars, found that a third of British adults plan …..
Research giving benchmark of most successful acquisition channels for retail It’s useful to know how your business compares to competitors in terms of the mix of online traffic. You can use the Google Analytics benchmarking feature for companies of a similar …..
The building blocks of an effective brand strategy Since the turn of the millennium, more than 50 percent of Fortune 500 companies have suffered or failed due to digital disruption. With so many social media sites competing at nearly every turn, building …..
Don’t make mistakes that others have already learned to solve; these email marketing strategy tips will give you the foundation you need to increase your conversions There’s nothing more frustrating than knowing that you’re making mistakes that others have long …..
Affiliate marketing’s outlook in the not-so-distant future should perk up any entrepreneur’s ears While some naysayers have prematurely eulogized affiliates, a Rakuten Affiliate Network study estimates they’re on target to grow by nearly $7 billion by 2021. So when marketers claim affiliate …..
