Chart of the Day: Consumer Interest in Using Voice Assistants and Voice Search Originating from the smartphone trend of voice search, where Apple and Google introduced voice assistants on their smartphone operating systems, we now have voice interactions through the …..
Use these techniques to help convert and engage customers into repeat purchases and brand advocates across the customer lifecycle Being a marketer can be exhausting. As if it wasn’t hard enough to attract new customers, now everyone’s talking about optimizing …..
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FREE ACCESSChart of the day: A third of British people will exercise their right to be forgotten after GDPR comes into force on May 25th, 2018. The research, conducted by media agency The7stars, found that a third of British adults plan …..
Research giving benchmark of most successful acquisition channels for retail It’s useful to know how your business compares to competitors in terms of the mix of online traffic. You can use the Google Analytics benchmarking feature for companies of a similar …..
The building blocks of an effective brand strategy Since the turn of the millennium, more than 50 percent of Fortune 500 companies have suffered or failed due to digital disruption. With so many social media sites competing at nearly every turn, building …..
Don’t make mistakes that others have already learned to solve; these email marketing strategy tips will give you the foundation you need to increase your conversions There’s nothing more frustrating than knowing that you’re making mistakes that others have long …..
Affiliate marketing’s outlook in the not-so-distant future should perk up any entrepreneur’s ears While some naysayers have prematurely eulogized affiliates, a Rakuten Affiliate Network study estimates they’re on target to grow by nearly $7 billion by 2021. So when marketers claim affiliate …..
Why the marriage of technology, data, and creativity allows brands to foreground the consumer experience and drive greater sales results More than most marketing strategies, direct marketing remains largely stigmatized. Mention it to most outside of the discipline, and truckloads …..
Chart of the Day: Audience breakdown of the top 6 sites We all know that sites owned by Google have a large traffic share of the total internet population, however, do you know the other top performing sites? New research by …..
