By Expert commentator 20 Mar 2018 Increase Ecommerce Revenues With Instagram Sales Funnels If you’re an ecommerce entrepreneur or marketer and want to get more sales from Instagram, you’re in the right place In this post, we’re going to learn how to turn your Instagram traffic into sales on your ecommerce store. You’ll …..
By Dave Chaffey 19 Mar 2018 What are typical average add-to-cart conversion rates? Chart of the Day:A comparison benchmark of add-to-basket rates with conversion rates? Do you call it add-to-cart or add-to-basket? It depends where you are based – cart is most common in the United States, basket is more common in the …..
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By Carolanne Mangles 19 Mar 2018 Only 6% of companies said that they are ready for GDPR Shockingly, 94% of respondents aren’t ready for GDPR With the new GDPR changes being implemented in May, it is a hot topic on every marketer’s mind. The change in regulations will affect the way companies can retrieve, use and store …..
By Expert commentator 19 Mar 2018 Is your company going to be GDPR compliant? Why we should all be excited about GDPR Taking the digital world by storm, ‘GDPR’ is the buzzword on every reputable company’s lips – and as we approach the final quarter of 2017. With circa 75% of all data predicted …..
By Expert commentator 16 Mar 2018 Using Digital Marketing to improve your ecommerce visibility [Case Study] How online coupon and comparison site Dealhack have re-established themselves Dealhack launched back in 2005 and proved popular with users in creative careers. How have Dealhack marketed themselves? Through market research and competitor analysis, the company positions itself as the …..
By Expert commentator 16 Mar 2018 How Segmentation Can Boost Your Social Ad Campaign In 2017, social media platforms boasted 2.8 billion users across the globe. That equates to about 37 percent penetration, and the numbers continue to grow every year. For marketers who know how to segment their audiences, that’s excellent news. Social …..
By Somya Mehta 15 Mar 2018 Snapchat introduces a new Insights and Analytics tool ICYMI: Now that Snapchat has a new Insights feature, will it help calm down the miffed Snapchat Influencers? With it’s recent layout change, Snapchat has been on the receiving end of some major flack from its users. There now seems …..
By Mark Kelly 15 Mar 2018 Account handlers are the key to your account growth ambitions Don’t leave account growth to chance, there’s a better approach We’re launching a new guide for agencies next week, in which I discuss my suggested approach to agency growth. The emphasis is very much on ‘planned’. To the point where …..
By Expert commentator 15 Mar 2018 5 Essential, Pre-Built Segments to Hyper-Personalize your eCommerce Emails Learn how to shift your automated email marketing into hyper-drive by pre-defining 5 key segments based on fine-grained customer information and behavioral data Email marketing has long been a cornerstone of any successful eCommerce operation, and, in much the same …..