By Robert Jones 20 Mar 2018 Which apps do people use the most? Chart of the day: social media apps are the most used apps According to research by The Manifest, 39% of respondents said social media apps were the most frequently used apps on their smartphone. This was followed by gaming apps …..
By Carolanne Mangles 20 Mar 2018 A new tool to improve outreach and enrich leads and contacts Interview: Assaf Eisenstein, Founder of Lusha At Smart Insights we’re always on the lookout for new tools which help marketers improve their business leads and sales. With many tools out their to help with outreach, we’re drawn to Lusha, a new …..
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By Dave Chaffey 19 Mar 2018 What are typical average add-to-cart conversion rates? Chart of the Day:A comparison benchmark of add-to-basket rates with conversion rates? Do you call it add-to-cart or add-to-basket? It depends where you are based – cart is most common in the United States, basket is more common in the …..
By Expert commentator 19 Mar 2018 How to Use Ecommerce Analytics for Better Conversions When you operate an ecommerce store; you’re either losing or making money. Sales are either up or down. Whatever your situation, you can always increase your store’s conversions to stop the bleeding or make even more money One of the …..
By Carolanne Mangles 19 Mar 2018 Only 6% of companies said that they are ready for GDPR Shockingly, 94% of respondents aren’t ready for GDPR With the new GDPR changes being implemented in May, it is a hot topic on every marketer’s mind. The change in regulations will affect the way companies can retrieve, use and store …..
By Expert commentator 19 Mar 2018 Is your company going to be GDPR compliant? Why we should all be excited about GDPR Taking the digital world by storm, ‘GDPR’ is the buzzword on every reputable company’s lips – and as we approach the final quarter of 2017. With circa 75% of all data predicted …..
By Expert commentator 16 Mar 2018 Using Digital Marketing to improve your ecommerce visibility [Case Study] How online coupon and comparison site Dealhack have re-established themselves Dealhack launched back in 2005 and proved popular with users in creative careers. How have Dealhack marketed themselves? Through market research and competitor analysis, the company positions itself as the …..
By Expert commentator 16 Mar 2018 How Segmentation Can Boost Your Social Ad Campaign In 2017, social media platforms boasted 2.8 billion users across the globe. That equates to about 37 percent penetration, and the numbers continue to grow every year. For marketers who know how to segment their audiences, that’s excellent news. Social …..
By Somya Mehta 15 Mar 2018 Snapchat introduces a new Insights and Analytics tool ICYMI: Now that Snapchat has a new Insights feature, will it help calm down the miffed Snapchat Influencers? With it’s recent layout change, Snapchat has been on the receiving end of some major flack from its users. There now seems …..