By Expert commentator 06 Apr 2018 7 ways to improve customer experience on mobile Optimize your customer experience on mobile to avoid being left behind Not long back, the secret of business success on the Internet seemed to be all about product and service quality. Whereas quality is an enabler of success, it’s not …..
By Mike Allton 06 Apr 2018 5 essential social media listening tools and how to use them The best social media listening tools to use in 2018 to help you develop your social media strategy “The success of a relationship is solely dependent on two factors: a man’s ability to listen lovingly and respectfully to a woman’s …..
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By Expert commentator 05 Apr 2018 How has marketing automation developed? Marketing is the lifeblood of business. After all, your product or service won’t promote itself! There are many ways to market your products to your target market. Brands will use anything from storytelling to price in order to attract new …..
By Mark D. Hall 05 Apr 2018 Why you need to boost your Conversion Rate Optimization Whether you’re new to Conversion Rate Optimization or a seasoned pro, you need a solid CRO programme to take your digital marketing career to the next level Done a lot of split or multivariate tests, or various other CRO activities, …..
By Content Partner 05 Apr 2018 How to run a healthy conversion rate optimization process Conversion rate optimization (CRO) has generated a lot of hype and it is seen as a silver bullet that will solve all the problems the ecommerce business has. The truth is there are two sides of the same coin. The …..
By Jonathan Gabay 04 Apr 2018 Facebook: Is your life in their database? Everything you need to know about the Cambridge Analytica scandal, the use of big data what the future holds for Facebook Each year, targeting technologies get increasingly sophisticated. Machine Learning has turned simple algorithms into sophisticated Big Data which helps …..
By Expert commentator 04 Apr 2018 Influencer Marketing: The new face of marketing? Social networks have evolved to give birth to a revolutionary form of marketing called influencer marketing The savvy advertiser will tell you that now, social media is the best avenue to reach a market whose decision-making process is influenced by …..
By Robert Jones 03 Apr 2018 Which industry has the highest conversion rate? Chart of the day: Unbounce reveals business consulting, travel and job training industries have the best conversion rates. The comprehensive report, which evaluates thousands of conversion rates has found the three industries with the highest conversion rates. Business consulting, whilst most …..
By Expert commentator 03 Apr 2018 Google Lens and the future of Visual Search The way forward for AI and retail is Visual Search Machine learning is taking online search to new levels, and it’s not just voice search that’s on the rise. While many have been focused on the marketing potential of capturing …..