Learn how AWA digital helped Superfi increase conversions by a data-driven header test Hifi retailer Superfi came to conversion rate optimisation (CRO) agency AWA digital wanting to increase the conversion rate from their ecommerce website. Using their tried-and-tested research framework …..
Use these testing tools to help structure your experiments and boost your conversion rate A/B tests allow you to run one or more different versions of a page which may include one or more of different features such as a call …..
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FREE ACCESSChart of the day: Netflix is the best performing brand in terms of highest average number of comments from users on their posts and highest on post shares Scandal or no scandal Facebook is still hugely important to brands and customers, …..
Dave Chaffey talks with Grant LeBoff about how to correctly use Marketing Personas Personas are a term that you often hear marketers discussing, but don’t always completely understand. In this video, Dave Chaffey, our CEO and author of Digital Marketing, explains …..
Positive and negative PR campaigns can affect brand equity and identity – learn how to apply positive PR across touchpoints in the RACE customer lifecycle It’s a general marketing myth that without PR (positive or negative) consumers won’t know who …..
An easy, visual guide to help you implement AMP for ecommerce to increase conversions E-commerce is all about creating an amazing shopping experience online for the visitor with the intention of getting them to click, convert, and become a customer. …..
Chart of the Day: A shockingly low rate of personalization of the customer journey is revealed The growth in use of mobile devices and increasingly complex customer journeys means that multichannel retailers need to deliver customer experiences that that integrate across …..
Improve audience understanding for more persuasive marketing campaigns in four steps Gone are the days of randomly placing keywords and ranking for any term we liked. Today’s savvy marketer recognizes that in order to succeed in the Google search results, …..
Optimize your customer experience on mobile to avoid being left behind Not long back, the secret of business success on the Internet seemed to be all about product and service quality. Whereas quality is an enabler of success, it’s not …..
