Short ethnography studies can help to create personas and improve your website user experience and usability Anyone who reads my Smart Insights blog posts will probably know by now that I try to achieve two things: Show marketers that research …..
The must-knows if you want to create a multi-vendor website E-commerce marketers who dedicate boundless effort to their businesses aren’t new to being told that “technology” is the best way to make their business work. And as with all good …..
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FREE ACCESSTwo major trends in email must not be ignored: interactive email and automation. For certain messages, an old-fashioned email with a plain-text, well-written letter and a call-to-action at the bottom just might do the trick. But unless you want to …..
Web forms are a crucial communication channel between your organization and your audience – so making sure they deliver a first-class User Experience (UX) is imperative. Turning a one-way flow of information into a two-way dialogue with your users, web …..
Chart of the day: 11.1% of businesses budgets is spent on marketing activities on average Research by The CMO Survey has found that 11.1% is the average budget spent on marketing. As shown in the chart below, 11.1% on average …..
The voice assistant could eventually listen to all conversations in a room, identify speakers, and even interrupt them with sponsored suggestions During the Second World War, a campaign warned private citizens against speaking too loosely in public places about matters …..
Three ways that marketers can benefit from working with Spotify When marketers talk about ‘content’ one often thinks of words, images, video, or a combination of all three, such as infographics or interactive visuals. However, in recent years there has …..
Have you tried using webinars yet? What tools are you using to host and promote your webinars? Do you want to learn more about what it takes to plan and promote an effective webinar? Smart Insights have kindly asked me …..
Chart of the Day: How much budget is being allocated to ABM? This week, I thought I’d take a look at the popularity of ABM since we have been getting a lot of interest in our recent series of articles on …..
