6 emerging email and marketing automation trends to help inform your 2018 email marketing communications strategy Email marketing continues to be a vital communications channel with the DMAs latest Email tracker showing that email receives 30 times return on investment on …..
Email marketing may not seem as sexy as some marketing channels. But when it comes to results, it leaves the rest in the dust Research by McKinsey tells us email is 40 times better at acquiring new customers than Facebook …..
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FREE ACCESSAre you looking for the right mix of activities that can help you create a power-packed Twitter marketing plan? Here are a few activities that can get you hundreds of thousands to millions of impressions, engagements, retweets, replies, likes, link …..
The rise in voice search has stolen the marketing tech headlines for 2018 If comScore and Mary Meeker’s annual internet trends reports are to be believed, 2018 could indeed be the firing of the starting pistol in the race for …..
Which KPIs will help retailers optimise their mobile apps? Well, you’ve finally launched your app and like other app makers in the retail space, you are looking to increase engagement with your users and generate income. You are monitoring your downloads and …..
Create a perfect landing page that converts viewers into customers Those in the online business may be aware of the benefits of a well-designed landing page. As a goal conversion tactic, a landing page is an effective marketing tool that …..
Short ethnography studies can help to create personas and improve your website user experience and usability Anyone who reads my Smart Insights blog posts will probably know by now that I try to achieve two things: Show marketers that research …..
The must-knows if you want to create a multi-vendor website E-commerce marketers who dedicate boundless effort to their businesses aren’t new to being told that “technology” is the best way to make their business work. And as with all good …..
A three-step approach to check for paid search campaign mistakes In an ideal world, enterprising entrepreneurs would only need to set up shop, open their virtual doors, and find customers lining up to buy their products. Of course, it’s never …..
