By Gabrielle Wright 30 Aug 2022 Why inflation should prompt you to optimize your digital marketing strategy Adapting your digital marketing strategy could help your business overcome the effects of inflation Inflation as a consequence of the pandemic has affected most if not all industries, and digital marketing is no exception. As businesses try to overcome the …..
By Expert commentator 17 Aug 2022 How to create a user journey map Your ultimate guide to creating a user journey map with step-by-step instructions, a template, and an example to follow Creating a user journey map has many benefits for both your users and your team. A journey map will help you …..
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By Jill Quick 08 Mar 2017 10 Business-to-business marketing mistakes Learn best practices for B2B marketing by avoiding these mistakes
By Gabrielle Wright 15 Aug 2022 How do you plan, manage, and optimize inflation-related change in your business? The decision to act, or not to act, can have a knock-on effect on how your company will weather the storm of inflation and change in 2022 In our recent LinkedIn poll, 30% of respondents admitted to making no changes …..
By Dave Chaffey 26 Jul 2022 What’s the difference between B2B and B2C digital marketing? What are the differences in digital marketing for business-to-business compared to business-to-consumer audiences? Since working in digital marketing I have found that much of the discussion and examples of digital marketing focus on B2C marketers and well-known big brands. Yet, …..
By Gabrielle Wright 22 Jun 2022 How strong is your brand identity? Make your brand identity the central organizing principle for everyone and everything in a company rather than just the products, services, logos and imagery Brands are assets that create sustainable wealth, both for businesses and wider society. Every successful brand …..
By Expert commentator 20 Jun 2022 3 keys to embracing the omnichannel customer revolution Planning how companies communicate with customers has always been an important aspect of marketing strategy. But the introduction of new omnichannel marketing technologies in the era of digital disruption makes it even more crucial today The pace of innovation continues …..
By Mark D. Hall 14 Jun 2022 Plug revenue leaks with these 3 CX analysis techniques Discover your top customer experience (CX) issues quickly How do your customers, both current and prospective, really feel about the experience they’re having with your brand? How can you best measure this? In this post, I share three cost-effective analysis …..
By Dave Chaffey 29 May 2022 3 online brand building strategies for consumer branded goods Find new brand building strategies to delight your customers online with our RACE Growth System Consumer branded goods marketing is all about reaching and delighting your customers in a time and place that suits them. Increasingly, consumer goods marketers are …..
By Gavin Llewellyn 24 May 2022 How to make an impact in your first 100 days in a new job 7 strategies, tactics and tips to stand out. Plan your first 100 days on the job, as a new starter, to make an impact in your marketing career Starting a new job can be tough. In the first 100 days …..
By Mark D. Hall 11 May 2022 5 must-haves in your digital product roadmap You need a digital product roadmap so your team doesn’t get lost in the tactical weeds. Here’s what a great one looks like. As Lewis Carroll famously said, ‘if you don’t know where you’re going, any road will get you …..