Track keyword optimization data that truly matters We all know the drill. To pick up the most searched keywords, do our best to rank high and pay SEO consultants for achieving the position #1. Well, this isn’t necessarily the worst …..
The aim of multi-platform customer service is to provide customers and audiences with options on how they would like to communicate with brands These platforms also deliver a seamless service experience for customers, regardless of what channel they may choose …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSThe right hosting really does matter for any business owner who wants to be online and easily discoverable When first setting up a website, most people simply carry out a web search and choose one of the top options. However, …..
Digital Asset Management (DAM) software is a business process management solution which provides you with a centralized online hub to create, manage, share, track and find digital assets Each year, more than 160 million Americans watch the Super Bowl on …..
Why qualitative App Analytics is like finding money in your old jeans We’ve all been there. You wake up one morning, all of your go-to jeans are dirty so you reach out to one of the older bunch. And then… …..
Chart of the Day: Use for benchmarking your ad clickthrough rates (Ecommerce focus) With the rapid adoption of smartphones by consumers, both Facebook and Google had to move fast to transition their desktop-based revenue model over to smartphone. This involved developing new …..
How Can You Harness Facebook’s Tremendous Advertising Power? With over two billion monthly users, Facebook can give you access to thousands or even millions of members who may be interested in your products or services. The tricky part is figuring …..
Whether they realise it or not, most people will have been exposed to remarketing ads whilst surfing the web Remarketing ads are text, image or video ads which appear all over the internet to encourage you to return to a …..
The ‘digital’ opportunity is enormous, with staggering growth in all territories and sectors Along with the opportunities come some significant challenges as you adapt to highly demanding digitally-savvy customers. These challenges are caused by the pace, complexity and the degree …..
