By Robert Jones 15 May 2018 Why are businesses aiming to improve customer experience? Chart of the day: customers expect more personalized experiences according to businesses and that’s why they are prioritising improving CX Customer Experience (CX) improvements are being led by customers wanting more personalized experiences according to new research. Customer expectations are …..
By Expert commentator 15 May 2018 Website Hosting 101 – Choose your provider Wisely The right hosting really does matter for any business owner who wants to be online and easily discoverable When first setting up a website, most people simply carry out a web search and choose one of the top options. However, …..
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By Content Partner 15 May 2018 How to use qualitative analytics to uncover “hidden” product insights Why qualitative App Analytics is like finding money in your old jeans We’ve all been there. You wake up one morning, all of your go-to jeans are dirty so you reach out to one of the older bunch. And then… …..
By Dave Chaffey 14 May 2018 Facebook Ad Clickthrough rates Chart of the Day: Use for benchmarking your ad clickthrough rates (Ecommerce focus) With the rapid adoption of smartphones by consumers, both Facebook and Google had to move fast to transition their desktop-based revenue model over to smartphone. This involved developing new …..
By Expert commentator 14 May 2018 5 Rookie Facebook Ad Mistakes to Avoid How Can You Harness Facebook’s Tremendous Advertising Power? With over two billion monthly users, Facebook can give you access to thousands or even millions of members who may be interested in your products or services. The tricky part is figuring …..
By Expert commentator 14 May 2018 Make sure your remarketing ads don’t get muted Whether they realise it or not, most people will have been exposed to remarketing ads whilst surfing the web Remarketing ads are text, image or video ads which appear all over the internet to encourage you to return to a …..
By Expert commentator 14 May 2018 How to move up the digital evolution curve The ‘digital’ opportunity is enormous, with staggering growth in all territories and sectors Along with the opportunities come some significant challenges as you adapt to highly demanding digitally-savvy customers. These challenges are caused by the pace, complexity and the degree …..
By Expert commentator 13 May 2018 Using Pinterest in Higher Education marketing to engage a student audience Techniques and examples of using Pinterest to build a brand and connect with the student community It’s no surprise – Pinterest drives an impressive amount of traffic. In fact, Pinterest is now 21% more popular than Twitter for US Internet users according to …..
By Jonathan Gabay 11 May 2018 Brands to provide richer AR experiences via Facebook’s portfolio of apps Facebook is about to offer brands the chance to add an additional dimension to their online campaigns At F8 (Facebook’s annual developers conference) the social media titan announced its next iteration of Oculus Go. It is the company’s first standalone …..