The average CPC paid by Google search advertisers for keywords that included their own brand name rose 30% Y/Y in Q2 2018 whilst desktop organic search visits fell 5% Benchmarking company performance against goals and competitors is vital in understanding your …..
Managing the changes brought about by AI applications is the next big challenge for marketers Artificial intelligence applications are already becoming a mainstay within marketing teams across the globe. With pickup levels of AI marketing initiatives already much higher than …..
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FREE ACCESSFind out the most effective steps that will help you grow your company and generate leads With software development setting records every year, it is easy to see why SaaS presents a lucrative opportunity for entrepreneurs. But like in every …..
Chart of the Day: Brands and Agencies Struggle to Trust AI with Budget Allocation Business success demands a balanced approach when it comes to decision making – objective analysis and subjective experience. Artificial intelligence (AI) is one of the hottest …..
Every blogger wants one thing more than anything: more traffic In order to increase your traffic and keep growing, you need to get creative and you need to leverage a lot of different platforms and channels. There is a lot …..
Chart of the Day: How do your Adwords campaigns compare? Do you know what a top-performing AdWords campaign looks like? The new Paid Search Benchmark 2018 report by Adthena is a useful compilation of ad spend and performance, cost and competition …..
3 Keys to creating a really effective call to action The call to action, or CTA, is the darling of the digital scene, a must-have for marketers in every webpage or piece of content. But don’t be distracted by their …..
Improve your skills to become a ‘T-shaped Marketer’ via these free online courses and tutorials When we look at where to focus our free blog content at Smart Insights, our main aim or filter we use is that the content …..
Examples showing why the ‘Thank you Mom’ campaigns are so effective Procter & Gamble Co.’s “Thank You, Mom” campaign is the first of our new series of pieces celebrating the most influential campaigns, both past and present. In this case, …..
