By Expert commentator 27 Jul 2018 Choosing the best web hosting services Most businesses owners understand the significance of having superb content for their company websites, but when it comes to web hosting, they either fail to take it seriously or they are just blank My last article for Smart Insights covered …..
By Carolanne Mangles 26 Jul 2018 B2B marketers’ AI expectations 2018 Chart of the Day: What do Marketers want from AI? AI and Machine Learning is not just for the biggest of companies with a large budget – yet many SMEs still think so. There are various ways of adding AI …..
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By James Story 25 Jul 2018 Facebook is still great (for old people) Chart of the Day: Young people are leaving Facebook and Twitter behind in favour of Snapchat and Instagram Bo Burnham is an American comedian about to release his first film, Eighth Grade, about an eighth-grader called Kayla finishing up her …..
By Expert commentator 25 Jul 2018 Using Social Media to Boost In-Store Sales [Infographic] Boost in-store sales with social media. Infographic illustrating the many ways in which retailers can integrate their social presence with the in-store experience. The topic of omnichannel marketing seems to be on the lips of most retailers these days. In …..
By Dave Chaffey 24 Jul 2018 The most important marketing skills? Chart of the day: New research highlights the top marketing skills for career progression This research is from a report which is a collaboration between Smart Insights and The IDM. Its goal was to help marketers understand the skills needed to improve …..
By Carolanne Mangles 24 Jul 2018 Paid and organic search and social digital marketing benchmarks Q2 2018 The average CPC paid by Google search advertisers for keywords that included their own brand name rose 30% Y/Y in Q2 2018 whilst desktop organic search visits fell 5% Benchmarking company performance against goals and competitors is vital in understanding your …..
By Expert commentator 24 Jul 2018 How AI is changing the role of the marketer in 2018 Managing the changes brought about by AI applications is the next big challenge for marketers Artificial intelligence applications are already becoming a mainstay within marketing teams across the globe. With pickup levels of AI marketing initiatives already much higher than …..
By Mark D. Hall 23 Jul 2018 How, where and when to offer online chat Learn the value of chat interactions for your business Here’s the first thing to know about chat, and online communication in general: direct, real-time human interaction improves brand engagement. Granted, people who know the exact product or service they want …..
By Expert commentator 20 Jul 2018 4 best strategies to grow your SaaS business Find out the most effective steps that will help you grow your company and generate leads With software development setting records every year, it is easy to see why SaaS presents a lucrative opportunity for entrepreneurs. But like in every …..