How are promoted posts used on LinkedIn? If you have responsibility for promoting your company on LinkedIn, you may be wondering where your priorities lie. Your personal profile lets you share what your company does to your first-degree connections, but …..
Three keys to evolving with Facebook advertising changes It’s the World Series of baseball and the monkey bars of the school playground. Facebook Ads is the battleground everyone is clamouring to dominate — probably because it’s becoming increasingly difficult to …..
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FREE ACCESSChart of the Day: Having the right talent is the most important factor for organizational growth As marketing technology evolves and more of its tasks are automated, it is only natural for people to fear that the tech they use …..
“Work smarter, not harder” – that’s always been my mantra (but ironically, only said after I end up doing a helluva lot of hard work!) When it comes to e-commerce merchandising, we now have the technology and tactics we could …..
If you’re trying to market an agency, these 7 resources and our ‘Marketing your Agency’ guide will help you Where do you turn to, to check your Agency’s new business framework is as comprehensive and potentially as effective as it …..
SEO is an important part of a promotion for any business on the Internet In the long term, SEO is more profitable than many other sources of traffic. Therefore, it’s important to have a care of search engine optimization from …..
Find out how Southbank improved their open and click-through rate with a simple email welcome sequence First impressions in life are all important. This is certainly true in the world of email. Welcoming a new subscriber is a key point …..
These are the exact steps I took to see ROI in 3 weeks, not 18 months Since Bill Gates was (arguably) the first to popularize the phrase “Content is king” in a 1996 essay, the locution has been harped on …..
AI, in a marketing context, is a form of optimization (designed to optimize marketing tasks, tools, and communications). It’s on the verge of transforming our roles and is spurring a revolution to our entire industry Have you ever received a …..
