A Customer Data Platform looks to fulfil that age-old promise of centralizing all the customer data, and it is looking good Marketers know that data management is the key to data-driven marketing. Traditional methods for trying to bring customer data …..
Build your own CrUX dashboard on Google Data Studio to see visual stats on origin performance After the latest announcement of changes to Google Ads, the introduction of responsive ads, better video and YouTube advertising, cross-device reporting functionality, and the …..
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FREE ACCESSDon’t make your customers wait for your site to load As desirable of a quality patience is, it is the last thing you should expect from clients visiting your website. Just making them wait one second extra can drastically reduce …..
Create a strategic plan for getting the most out of your content marketing, including the best tools to use With 91% of B2B and 86% B2C marketers currently using content marketing, there is no doubt that content accounts for a …..
Chart of the Day: Which are the most important skills for you to develop for your future career In a previous article, I reviewed the most important marketing skills based on the recently published research from The IDM and Smart Insights. In …..
It’s official – too much time spent on social media is bad for your mental health Following a blog post in December 2017, in which Facebook acknowledged spending too much time on the platform could lead to negative effects on …..
How are promoted posts used on LinkedIn? If you have responsibility for promoting your company on LinkedIn, you may be wondering where your priorities lie. Your personal profile lets you share what your company does to your first-degree connections, but …..
Three keys to evolving with Facebook advertising changes It’s the World Series of baseball and the monkey bars of the school playground. Facebook Ads is the battleground everyone is clamouring to dominate — probably because it’s becoming increasingly difficult to …..
How old are the top ranking pages and what does this mean for your business? One very common question everyone wants to know is ‘how do I get my website ranking on Google?’ Marketing agencies are probably used to hearing this …..
