Chart of the Day: Just 30% of marketers have completed a full audit of their data-collecting methods Data protection is hardly brand new, but new EU law and news of data breaches from the social media giants Facebook meant that …..
Introduction Technological changes are one of the leading advocators to shape customer value. They are characterized by a process of social technological variations, rooted in different disciplines e.g., economics, sociology, and psychology. It implies that the competitive advantage is increasingly …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSSocial media strategy and planning essentials It’s important to know what other organisations in your market are doing on social media, to give you context for the current role social plays in customer communication. The aim of competitor analysis is …..
Compilation of abandonment rates and follow-up email conversion rates in retail, fashion, travel, finance and not-for profit We recommend retargeting as an essential activity in our RACE framework customer lifecycle activities. That’s because it can help boost both conversion to …..
Five-part formula to help you optimize landing page performance A landing page is a standalone, dedicated page on your website. Sometimes called a squeeze or slash page. It is distinct from other pages in structure, design, content, etc. A landing …..
The brand marketing campaign that defined Nike Nike has done it again. They’ve turned heads, they’ve shown their brand mentality and they have got people talking about them. This week they celebrated the 30 year anniversary of their “Just Do …..
Chart of the Day: Digital offers can help drive shopping and brand engagement Email campaigns are a great asset to generate traffic to your website and keep your customers informed about your latest offers. However, research from Adobe has revealed …..
A quick look at the ways personalization should be implemented into your website Jeff Bezos’s vision for personalizing customers online experience back in 1998 has become a reality for many e-commerce sites and is fast becoming a game changer for …..
What links mean for your business and how to get them When it comes to online marketing for a local business, it may feel like a fruitless task. Doing the SEO, setting up your Google maps pack, making your social …..
