Three tools and frameworks to shape your brand’s positioning Defining your business or brand’s value proposition is one of the most important tasks you will undertake as a marketer. A clear, differentiated value proposition is what will enable you to …..
Does your business have what it takes to make the customer-centric shift? To be a market leader, customer-centricity needs to be embedded within every facet of your organization. Modern companies need to truly understand what their customers and prospects expect, …..
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FREE ACCESSFind out how strong branding adds value to your business, and how to get started when it comes to building your own brand Branding. The word is often thrown around in conversations about marketing, but what does it really involve …..
Chart of the Day: A review of the content types that engage B2B audiences How to best engage audiences is a challenge in all sectors, but particularly in B2B marketing where there are so many potential formats that can be selected …..
Follow Michelangelo’s lead and turn a daunting task into a work of genius by planning strategically, collaborating with stakeholders, and using your resources Great marketing and great art have a lot in common. After all, marketing without art is just …..
Chart of the Day: Just 30% of marketers have completed a full audit of their data-collecting methods Data protection is hardly brand new, but new EU law and news of data breaches from the social media giants Facebook meant that …..
Introduction Technological changes are one of the leading advocators to shape customer value. They are characterized by a process of social technological variations, rooted in different disciplines e.g., economics, sociology, and psychology. It implies that the competitive advantage is increasingly …..
AWA digital helped Xero Shoes increase conversions and reduce return rates by split-testing sizing guide copy Minimalist footwear company Xero Shoes came to conversion rate optimisation (CRO) agency AWA digital wanting to increase the conversion rate from their e-commerce website, …..
Social media strategy and planning essentials It’s important to know what other organisations in your market are doing on social media, to give you context for the current role social plays in customer communication. The aim of competitor analysis is …..
