Five common product branding myths Branding is one of the aspects of running a business that people just can’t seem to get right. Here are a few nuggets of information that are not facts, but product branding myths. There is …..
It is one of the most significant parts of the business world in today’s era. But, it is usually tough to predict the future of the e-commerce market But, still, experts have predicted recently that 2018 is going to be …..
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FREE ACCESSWhere to place your online ads: How to use scripts to filter your ad placements to select the most effective This article is useful for those who would like to place advertisements on sites across the Internet, e.g. on YouTube, …..
Three tools and frameworks to shape your brand’s positioning Defining your business or brand’s value proposition is one of the most important tasks you will undertake as a marketer. A clear, differentiated value proposition is what will enable you to …..
Does your business have what it takes to make the customer-centric shift? To be a market leader, customer-centricity needs to be embedded within every facet of your organization. Modern companies need to truly understand what their customers and prospects expect, …..
Apply the customer-centric methodology that has doubled the sales of many websites When we first launched Smart Insights nearly ten years ago, we chose a brand name that hinted at the power of using a data-driven approach for businesses to …..
Find out how strong branding adds value to your business, and how to get started when it comes to building your own brand Branding. The word is often thrown around in conversations about marketing, but what does it really involve …..
Chart of the Day: A review of the content types that engage B2B audiences How to best engage audiences is a challenge in all sectors, but particularly in B2B marketing where there are so many potential formats that can be selected …..
Follow Michelangelo’s lead and turn a daunting task into a work of genius by planning strategically, collaborating with stakeholders, and using your resources Great marketing and great art have a lot in common. After all, marketing without art is just …..
