By Expert commentator 16 Oct 2018 Blockchain makes digital marketing more transparent What Blockchain is and how it will affect the future of digital marketing and customer data privacy What is Blockchain? Blockchain technology has been in the news for the past few years. Almost everybody in the corporate world has heard …..
By Expert commentator 15 Oct 2018 Facebook vs. Instagram advertising: which one’s better for your business? Facebook vs. Instagram: The better platform for your business Beginner marketers consider launching a social media campaign. Experienced marketers launch a social media campaign on Facebook. Smart marketers study all social media platforms and launch successful integrated social media campaigns on …..
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By Somya Mehta 12 Oct 2018 Top ways influencers generate revenue [Infographic] ‘A trusted referral influences people more than the best broadcast message’ – Mark Zuckerberg Influencer marketing has heavily been under the spotlight in the past couple of years, with the rise of social media usage by millennials trying to promote …..
By Content Partner 12 Oct 2018 6 Things You Need to Consider Before and After Running Your Influencer Marketing Campaign The Complete 6-Step Guide to Running a Successful Influencer Marketing Campaign In the world of marketing, influencer marketing has been picking up a lot of steam. Influencer marketing has helped businesses increase brand awareness and even drive sales. It can …..
By James Story 11 Oct 2018 Customers prefer marketplace to retailers for repeat purchases Chart of the Day: Shopping moves away from retailers after the first purchase If your company sells products that lend themselves to repeat purchases, your marketplace visibility is essential. Cars, laptops, and suits may be more one-off buys (unless you’re …..
By Expert commentator 11 Oct 2018 Sell yourself better with the perfect Marketing résumé in 2019 Pointers for the perfect marketing résumé in 2019 As a marketing expert, your job description includes selling products and services. Then writing a marketing résumé should be easy for you! You just have to sell yourself, right? It’s ironic, but many …..
By Expert commentator 11 Oct 2018 Search-friendly copywriting: How to get results Learn how to ensure your content gets discovered Ever work on a single important article for weeks on end? Maybe you had to interview a number of busy executives or had trouble sourcing good images for the piece? You know …..
By Expert commentator 11 Oct 2018 Subscription Box Marketing: What it takes to launch a blockbuster business If you’ve been thinking about starting an e-commerce business, you might want to consider the subscription box market. Subscription-based mail order businesses like Ipsy, Dollar Shave Club, Blue Apron, and Birchbox have been growing by leaps and bounds According to …..
By Expert commentator 10 Oct 2018 How AI is revolutionizing e-commerce How AI is revolutionizing e-commerce even for small businesses If you attended any digital marketing or eCommerce conferences this year then you know that artificial intelligence is one of the hottest topics around. Speakers are talking about it, vendors are …..