Which activities improve the results from email marketing Time is often limited when creating emails and planning marketing automation activities, so it’s useful to focus your activities carefully in order to gain the best ROI. This new research reviews the …..
Position tracking for small businesses made easy through SEO tools Search engine optimization (SEO): in this day and age, you’re simply not going to get anywhere without it. No matter what line of work you’re in, it’s almost a guarantee …..
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FREE ACCESSLawyers face a tight market and a negative public perception of their profession, so how do you market in a world like that? Law firm marketing made its public debut in 1976 with a newspaper article and caused quite a …..
Geofencing has been gaining popularity recently when it comes to local marketing, but what is it and how useful is it really? If you’ve been working in digital marketing, and in local marketing especially, you’re bound to have come across …..
Always managed to approach an important social issue perfectly within a global marketing campaign We continue our series of looking back and brand marketing campaigns that will resonate for decades to come. Next up we have Proctor & Gamble’s Always …..
The steps you need to take to make sure you get the most out of your marketing campaign A digital marketing campaign is a complex undertaking, one that will require your dedication and attention, from the moment you first conceive …..
How to start an eCommerce (business on a budget) The eCommerce market has been growing at a tremendous rate in the last ten years. According to the data available on Statista.com, about 1.66 billion people made an online purchase in …..
While data-driven marketing is certainly an invaluable tool in any marketer’s arsenal, without any creativity, it’s just more numbers. In this article, Rik talks about the data overload happening in the marketing community. He offers tips and tools to marketing …..
A headline can make or break your content A good headline drives traffic, social media shares, and even helps (indirectly) generate leads. A bad headline, on the other hand, will get overlooked. There is too much amazing content being published …..
