By Dave Chaffey 09 Jun 2023 Forecast e-commerce growth in percentage of online retail / e-commerce sales 2017 to 2024 E-commerce 2023: The latest data and forecasts for all things online retail growth It’s interesting to look back at e-commerce growth over the last few years and think forward to the future of this industry. As demonstrated by these charts …..
By Expert commentator 07 Jun 2023 How do you make sure partner marketing is adding maximum value to your business? 7 steps ensure top-down strategic alignment between business strategy and partner marketing Aligning partner marketing with your organization’s overall business strategy and specific strategic initiatives is essential for driving success and maximizing the value that partners bring to an organization. …..
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By Jill Quick 08 Mar 2017 10 Business-to-business marketing mistakes Learn best practices for B2B marketing by avoiding these mistakes
By Rhian Harris 05 Jun 2023 How to write an e-commerce marketing plan Thinking about your e-commerce marketing plan for 2024? Use the RACE Framework to create a focused and well-structured digital marketing strategy In today’s e-commerce business landscape, there is no room for a lack of planning. All e-commerce businesses should plan …..
By Dave Chaffey 02 Jun 2023 Revenue model options: 10 revenue generation techniques for digital businesses Selecting the best revenue model options for your digital business A good revenue model is a proven technique used by digital businesses globally, from startups to global corporations, to generate income from traffic on their website, mobile apps, and via …..
By Dave Chaffey 30 May 2023 What is always-on marketing? Are you practicing always-on marketing, and if not, why not? In the pre-digital era, marketing activities were planned in campaign ‘bursts’ around new product launches and promotions. My belief is that to be effective, digital marketing needs a change in …..
By Sarah Lindley 03 May 2023 How to structure an effective multichannel marketing plan What are the essential parts of a multichannel marketing plan template? Multichannel marketing, or omnichannel marketing, is the process of utilizing online and offline marketing communications channels to target and engage with your customers. As outlined in our popular Learning …..
By Gabrielle Wright 27 Apr 2023 Three digital marketing plan examples From executive presentations to digital channel spreadsheets, we’ve got examples of digital marketing plans for early startups through to multinational enterprises Whether you’re starting from scratch, or improving your existing plans, examples of digital marketing plans help marketers see the …..
By Annmarie Hanlon 14 Apr 2023 How to use the 7Ps Marketing Mix What is the 7Ps Marketing Mix and how should it be used? The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. …..
By Dave Chaffey 30 Mar 2023 What is the difference between efficiency and effectiveness marketing measures? Efficiency vs effectiveness definition and explanation I think many would think the meaning of efficiency and effectiveness are similar terms for describing the performance of a business process. If so, think again, since whatever the type of process you really …..
By Expert commentator 27 Mar 2023 5 digital marketing skills you need to master to thrive in tomorrow’s workplace Basic marketing principles may remain the same but the digital marketing skills and tools you need to thrive in the workplace are constantly evolving. How can tomorrow’s digital marketers future proof their marketing skills? Preparing for a job in the …..