What is PR Smith’s SOSTAC® marketing planning model, what is the RACE Growth System, and how do you use them to win more customers? If you don’t know PR Smith’s SOSTAC® model, it’s worth getting to know if you’re involved with …..
A three-step approach for your retail strategy: stand out and win more retail sales in 2024 It’s no secret that the last few years have caused chaos for retailers globally. To survive you need a robust retail strategy that focuses …..
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FREE ACCESSWebsite personalization, product, offer, and content recommendation services to help retailers and other businesses personalize their proposition to nurture prospects toward conversions The website personalization tools we recommend in this article enable you to segment visitors and then deliver personalized …..
Why you need to rethink your B2B marketing strategy to keep up with the pace of change Let’s start with addressing the status quo. For a long time, tried and tested B2B marketing strategies have been based around a linear …..
9 key differences between strategy vs tactics ‘What is the difference between strategy vs tactics?’ is one of the most common questions that ‘crops up’ when I’m running training workshops or discussing creating marketing plans with businesses. It’s no surprise …..
How to research and optimize strategic brand development. Creating a strong omnichannel brand identity based on research Brand identity is often misunderstood as simply picking a color palette and a logo. In reality, this is just one element of brand …..
Leading digital analytics experts share their examples of how to effectively use data and analytics to generate actionable insights for your marketing strategy The number of data sources that are available is growing every day. For some of us, this …..
How do direct-to-consumer businesses establish themselves in a competitive market? We look at how D2C businesses leverage owned data to reach and engage directly with consumers In recent years, brands have realized the merits of owned and self-operated direct-to-consumer (D2C …..
Find out how to use the RACE Framework to optimize a more people-centric approach to marketing for manufacturing In manufacturing, marketing enables you to connect with both wholesalers and distributors, ensuring that your product reaches your customers. However, as our …..
