Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
How to successfully combine your PR and Content Marketing efforts Content marketing and public relations (PR) are very similar in nature. One can even say that they are two sides of the same coin. Most people thought that with the …..
Mobile sales are growing rapidly, but many still fail to properly account for them in their analytics. Most Americans use mobile devices at some stage in the purchasing process, but mobile-influenced sales can be tricky to pin down. Marketers need …..
Avoid 5 common affiliate marketing pitfalls with these 5 tips Done properly, affiliate marketing can yield many benefits for challenger brands and established brands alike. Advances in technology and consumers’ ever-increasing willingness to shop online practically guarantee a strong ROI — if …..
Affiliate marketing needs to be run effectively to get the best results. Don’t leave it on the back-burner. Affiliate marketing inherently involves using middlemen — affiliates — to help bring in customers or drive conversions. Get it right and it …..
Thinking about changing your WordPress site design? Here is what you need to know There’s a reason why certain brands revamp their image, and some have done so successfully. There are different factors that usher in the change, but much …..
5 Ways to Increase Your Conversion Rates with Micro-Influencers Does size really matter? When it comes to influencer marketing it does, but not in the way you think. Influencers with a smaller following tend to have a much bigger impact …..
How to bridge the advanced analytics knowledge gap Today’s marketing industry is becoming more metrics-driven by the day. If you’re a marketer setting up a digital marketing campaign, one of your first major steps involves building a solid marketing strategy …..
Up your slack game with these time-saving tools What better way to boost marketing and sales productivity than using a productivity tool? Slack now has over 4 million users, and many marketing and sales tools have used that opportunity to …..
Why a focus on the fundamentals of customer retention is essential to business growth Many marketers are grappling with the challenges posed by fundamental changes in consumer behaviours, increasingly competitive markets and a host of digital technology developments, mobile innovations and social media proliferation. …..
The 7 elements you need for superior retention automation It costs a lot to acquire a new customer, but most clients will make a single purchase and leave. A repeating purchase, on the other hand, costs far less than acquiring …..
