Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Engagement tips to drive offline action – a not-for-profit campaign example At charity @vInspired, digital and social media is key to engaging with our young audience. Retweets, mentions and comments can be an early indicator of success, but they are only …..
Google Helpouts are the latest in a long line of services from Answers through Knol From when Google Search launched in 1997, Google has always been trying to find the best answers to its users’ queries. Google Helpouts are the …..
The tech and tools to keep your Contact Centre at the cutting edge Cloud Computing and social platforms may be the IT trends dominating the contact centre landscape, but there are a host of other technologies that are helping businesses …..
A primer on Information Architecture (IA) approaches for cross-channel design We can no longer think of a computer as something that just sits on our desk at work or at home. There are computers all around us, literally. In fact, …..
Persuasion techniques and examples to improve conversion ‘You say tomato we say tomayto’, ‘c0mmunication breakdown’, ‘do you speaka my language’, ‘my baby’s gonna write me a letter’……..? It’s funny how song lyrics, when paired with a catchy melody are easy …..
Which tests are important to your mobile App’s success The success of your app relies on thorough testing and Customer Experience Analytics to reveal the friction points in the mobile user experience. As Kirk Knoernschild and Sean Kenefick, Gartner Analysts put it: ‘Delivering quality mobile …..
Which processes and tools does it take to make Inbound Marketing effective? Companies are still trying to understand and make the business case to focus on Inbound Marketing, to secure resources for content or educate others on the difference between Inbound vs …..
Brands and businesses using social data to inform their social media strategy However, in more instances than ever before, social data is also being used in other areas of the business, and social media has evolved from just being a …..
Which channels do consumers prefer in the omnichannel world? Last month Mitel commissioned this research which gives an interesting consumer perspective on how they like to contact brands and gain customer service today. The survey delved into channel preference, consumer frustrations, …..
Video in Email: benefits, myths and best practices This infographic from Email Monks and Email on Acid showcases some interesting stats on video email. It may surprise you that HTML5 Video is now supported by 58% of email clients. Our …..
