Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
What is responsive email design? Responsive design is an approach for web and email designs that ensures the user has the best experience possible, regardless of whatever device they are viewing. Often you will find that a website viewed on …..
An in-depth tutorial to optimizing your business for localized search Google’s campaign to deliver more relevant search results to users has led them down the path to personalization and localization. We’re not just talking about their country-specific search engines, we’re …..
Making the case for optimising your mobile site with split-testing Websites that use split-testing regularly will gain an increasing advantage over their competitors. By steadily increasing their conversion rate, they’re able to get higher returns for the same advertising spend and that …..
A review of the options to avoid ‘showrooming’ and connect with customers digitally when they are in-store As retailers figure out how to incorporate the ever-changing omnichannel and added extra credit card processing security, they will also need to think …..
A briefing on the options for creating more relevant, personalised offers for online shoppers A recent report from Razorfish showed that 76% of businesses don’t use behavioural targeting (or at least ‘C-level’ execs who responded to the survey weren’t aware …..
Gmail Promotions Tab Grid View: The Lowdown Brace yourself, email marketers, Aaron Rothman, Product Manager at Google, recently announced some more major news on the Gmail blog which follows on from Gmail’s move to default image display. The announcement explains that Google …..
10 hidden factors that could be affecting your Conversion Rate Many elements come into play when you are seeking to improve the conversion rate of your website as part of a site conversion optimisation strategy. You may already appreciate the …..
4 essential steps for planning content marketing Content marketing is now seen by many as an essential part of the overall marketing strategy of any business. Ignoring content marketing is equivalent to choosing not to engage with a large section …..
8 tips on how to plan and execute your animated video to support conversion A tailored marketing video can engage potential customers and start them on their journey through your sales funnel. Since there’s a lot to harmonize on your …..
A step-by-step guide to integrating Facebook with an online store You will know that worldwide, Facebook is the largest online social network, there are over 1.5 billion active Facebook users. This data from Global Web Index on active social media network platform active …..
