Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
What a high converting landing page needs Being a digital marketer is simple. All that’s required is to get people to do exactly what you want them to do. That is: act. That act may be as basic as wanting them …..
Using social listing to respond to your customers before they contact you Let’s put the wonders away for now. Let’s talk business. How do you know what people say about your company? How do you detect unhappy customers who don’t …..
Bigger text ads, separate device bids, responsive display ads and new ads on Google Maps As expected, there were plenty of big announcements at the 2016 Google Performance Summit. AdWords was the star of this year’s show and Google revealed a …..
The pressure for brands to select the “right” digital agency to deliver projects and campaigns has never been greater. So what steps can you take to avoid a digital partnership disaster? 2015 continues to be a golden era for digital …..
Web Hosting 101 for SEO When people talk about SEO, web hosting seldom comes into the picture. What people forget is that registration and hosting data can affect your search engine rankings in a big way. In the world of …..
Landing pages are a key tool in your CRO arsenal So, you’ve already invested a considerable amount of time, money and resources on developing a fully-functional and navigable site. What next? You plan to set a budget for PPC ads, …..
Keeping digital skills relevant in an agency If you think life is a continuous learning experience, then consider working in a digital marketing agency as a microcosm of this experience. Flux, evolution and transformation are a constant theme in digital marketing. Digital …..
Examples of applying proven techniques to create higher converting landing pages Your landing page serves as your first impression to your site visitors. When you give them a great first-time experience, then they will want to explore further, even go …..
Using TF*IDF for keyword research, to assess your Term Weight and improve your SEO Keyword Density is a term frowned upon, and right it should be! It was used in such a way that the content wouldn’t look natural, as you keep …..
New trends in the Mobile Internet space are changing the game quickly Mobile devices and their use in our daily lives are changing the game for developers and marketers alike, and it is happening a lot quicker than we think. …..
