Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
A manifesto and ten-point checklist for delivering more relevant online and offline communications To gain the best results from integrated marketing communications needs a deep understanding of the multiple touchpoints that a brand has with its prospects and customers on …..
Using tables and flow charts to visualize and plan automated email communications Research shows that behavioral email communication is a powerful technique. Planning and optimizing an automated email campaign strategy empowers marketers and managers to follow-up online customer actions to …..
Don’t get left behind with your digital marketing strategy, follow these 7 steps to brilliant B2B marketing! Many Business-to-business (B2B) companies are already successfully getting great results using digital marketing tactics like SEO, PPC, landing page creation, social media and …..
The rise of healthcare content marketing in an increasingly digital medical marketing environment The role of the healthare marketing rep is undergoing rapid reimagining into a digital/face-to-face hybrid as we’re finding the more effective avenues of engagement, such as healthcare …..
Use the RACE Framework to review and improve all aspects of your competitor benchmarking When I train or give talks to marketers on digital marketing, I see that competitor benchmarking tools are popular. Often people will reach for their pens …..
Custom landing page examples and best practice advice. Always use your data to inform your digital marketing strategy Discussion of web design in companies who don’t know the power of a strong landing page still often focuses on the homepage. …..
In today’s age of digital disruption, medical marketing leaders need to consider the full customer lifecycle supported by digital marketing Medical marketing is about a lot more than just good products. In this high value, complex sector, marketers must emphasize …..
Unravel your customer journeys with Google Analytics clickstream analysis on forward and reverse paths I don’t know whether you have heard of the forward and reverse path clickstream analysis technique? It’s a shame path analysis isn’t so well known as …..
Learn the 4 steps to creating a content marketing plan, with our content planning template and the RACE Framework To help you develop a content marketing plan or review existing methods, I thought it could be helpful to share some …..
If you’re looking to attract and retain more customers for your medical business online, we’ve got pharma and healthcare digital transformation solutions for you Healthcare digital transformation is a staged program of organizational improvements to pharma/healthcare business models, people, processes, …..
