Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Buyer content preferences in product or service selection I think everyone agrees that customer-centred content converts better than product-centred content. But which content are prospects looking for when they’re deciding on which products to buy? Marketing Automatation Software Guide did …..
Learning a text markup language editor like Byword can help you focus on writing, not formatting Many of us happily spend many hours editing text in our favourite blogging platform or CMS. In my case, and for many others this …..
Who should go in your circles? A new tool to discover who is worth following and my recommendations Well, it seems as if Google Plus is here to stay. This chart tells its own story, although Google had a huge …..
Q. How effective is Facebook advertising? I was recently asked this question by a student putting together a budget model for an online marketing campaign. I pointed them in the direction of this post on online ad clickthrough rates, but …..
How should we manage social media conversations in the real world? Did you see the publicity late last year around the launch of these “command centers” by two megabrands? Think nuclear power station or space shuttle consoles, very futuristic. I …..
What is an average bounce rate Question: I wondered whether you might be able to point me in the direction of some info on web behaviour? We’ve recently been looking at “drop off” rates for some of our online content and …..
A case study and examples of reviewing content marketing effectiveness in Google Analytics In our 2 previous posts on selecting the best KPIs for reviewing content marketing effectiveness we looked at the best types of measures to use. In this …..
We introduced Google +1 on our Google updates page back in March when this was announced, but it only became live in the UK on June 29th. So it’s time to take another look and think through the implications for …..
A brief update on Google’s Facebook competitor Well, Google’s latest project to grab a greater share of our online social interactions has finally been unveiled. We may soon have to talk about five major social networks which are a priority …..
New UK rate card salary survey for digital marketing I’ve been a big fan of the Econsultancy agency rate card survey and have pointed many people towards it when I have questions about salaries. But their last survey was in …..
