Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
8 questions to review your acquisition strategy in 2012 This is a new deck with some new examples for a keynote presentation at the Fusion Marketing Experience in Belgium on 2nd December 2011 programmed by the excellent J-P De Clerck. …..
The latest conversion, mobile and referrals benchmarks Value/Importance: [rating=4] Recommended link: IBM Coremetrics 2011 Benchmarks Our commentary on the latest Coremetrics benchmarks We’ve featured the Coremetrics benchmarks in our average conversion rate roundup for some time. Today, it’s much more …..
A testing service and resources on testing for mobile apps Value/Importance: [rating=4] Recommended link: uTtest.com – mobile app testing Our commentary on uTest.com I was tipped off about uTest.com by a marketer who is currently involved with launching a mobile …..
Understanding who shares what and why? In 2011, we’ve heard a lot about the power of social media for “amplification” of messages, i.e. social sharing. Amplification will happen naturally if you can create the right type of content that is …..
Facebook releases new marketing advice for businesses Value: [rating=4] Recommended link: http://www.facebook.com/business Our commentary: In the first week of August, Facebook announced “Facebook for Business”. While this sounds like an attempt to compete with LinkedIn or Google+, in fact it’s …..
Changing social engagement from an afterthought to a first thought I really like the “social by design” expression as a way to guide marketing thinking in a company today. It’s like the “digital by default” or “Digital First” mantra we’ve …..
A reminder of the latest changes to Google Analytics for non-specialists This update page is intended to help anyone who uses Google Analytics, but not day-in day-out! It’s also a reminder for me when giving training courses to highlight what’s …..
Google not working for you – try the new Verbatim Search tool (useful for SEOs too) Value/Importance: [rating=3] Recommended link: Google Inside Search intro Our commentary on the Verbatim feature Sometimes Google is just too clever, interpreting spelling mistakes, adding …..
Core skills for non-media companies Not long ago, everyone was talking about the power of “Like” and nothing seemed easier for a brand than building a tribe of followers; people who declared they liked your company, its brand or product. …..
Will the W3C browser proposals help EU businesses implement the new Privacy Directive? Value/Importance: [rating=5] Recommended link: W3C announcement and BBC Summary Our commentary On Smart Insights, we’ve discussed the challenge for marketers of the new laws requiring disclosure on …..
