Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
6 Recommendations to broaden your playlist I’ve found podcasts to be a pretty good way to keep up-to-date on new marketing techniques and tools. I don’t travel a lot, so I’m not a big podcast user, preferring working to music, …..
Applying PR Smith’s SOSTAC® planning to digital marketing SOSTAC® is a marketing planning model, originally developed by PR Smith in the 1990s to help marketers develop marketing plans. Paul is my co-author on Emarketing Excellence, so when we created this book it …..
New Media Age Top 100 UK interactive agencies Value: [rating=3] Recommended link: New Media Age – Top 100 Interactive Agencies 2012 (Digital Magazine Download) In this alert, relevant to larger UK companies who commission larger agencies, we’re flagging up the …..
Using lifetime value models to set campaign investment levels We think Lifetime value (LTV) models are a powerful tool to help businesses demonstrate the future value they can generate from marketing activities. It’s a much better approach to evaluate investment …..
An interview with Bill Scott of Easel TV I was recently asked after a conference talk about my views on Social TV by a student who was researching it. I must admit I didn’t have much of a view on …..
Timeline shows the increasing complexity of web standards This new HTML 5 infographic from Evolution of the Web reminds us about the power, but also the complexity of developing and delivering web services today. It shows how the web standards delivered …..
How does your Facebook engagement compare and how can you improve it? For Facebook company pages, Tabs or Views have always been one of the most important ways to engage an audience more deeply. This can be through a Gated …..
Use Social Crawlytics to compare social sharing with competitors Following on from our post last week showing tools for comparing competitors’ use of online marketing, Dan Barker recommended I take a look at Social Crawlytics, a tool for benchmarking social media that I …..
Models to review your online engagement strategy At first, online marketing was relatively straightforward, you had a website and you used different “traffic-building tools” like SEO, Adwords and affiliate marketing to drive visitors towards it to achieve the goals you …..
Scribblers shows how content marketing can be integrated into the Facebook timeline and website to help generate sales I think case studies are a great way to learn; to discover techniques to improve marketing. In this example, we look at …..
