Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Using lifetime value models to set campaign investment levels We think Lifetime value (LTV) models are a powerful tool to help businesses demonstrate the future value they can generate from marketing activities. It’s a much better approach to evaluate investment …..
An interview with Bill Scott of Easel TV I was recently asked after a conference talk about my views on Social TV by a student who was researching it. I must admit I didn’t have much of a view on …..
Timeline shows the increasing complexity of web standards This new HTML 5 infographic from Evolution of the Web reminds us about the power, but also the complexity of developing and delivering web services today. It shows how the web standards delivered …..
How does your Facebook engagement compare and how can you improve it? For Facebook company pages, Tabs or Views have always been one of the most important ways to engage an audience more deeply. This can be through a Gated …..
Use Social Crawlytics to compare social sharing with competitors Following on from our post last week showing tools for comparing competitors’ use of online marketing, Dan Barker recommended I take a look at Social Crawlytics, a tool for benchmarking social media that I …..
Models to review your online engagement strategy At first, online marketing was relatively straightforward, you had a website and you used different “traffic-building tools” like SEO, Adwords and affiliate marketing to drive visitors towards it to achieve the goals you …..
Scribblers shows how content marketing can be integrated into the Facebook timeline and website to help generate sales I think case studies are a great way to learn; to discover techniques to improve marketing. In this example, we look at …..
This infographic shows why WordPress wins “hands down” I’m often asked this question by marketers taking their first steps into blogging as an individual or for their companies. These days I always answer without hesitation “WordPress”! My justification is based …..
An introduction to increasing visibility in Google for your Facebook page Value/Importance: [rating=4] Recommended link: Free Distilled SEO for Facebook Guide Our summary of the Distilled advice on Facebook page SEO We thought we’d flag this new guide on Facebook …..
New social media benchmark research reveals which social media tactics are working best for businesses The Social Media Benchmark is a rolling six-monthly study exploring how marketers are adapting to, investing in and getting value from social media. We first …..
