Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
How Facebook Test and Improve It’s interesting to see recent details of how Facebook are now testing changes to their experience and ads using the vast amount of data at their disposal. I’ve been taking a look and thinking what …..
Interest targeting enables targeting by 350 interest categories and @usernames Importance: [rating=3] Recommended link: Twitter advertising blog The Twitter advertising blog has announced an improvement to targeting of its Promoted Tweets advertising which takes it closer to Facebook’s targeting options. …..
Presentations on Mobile and Digital Strategy from two On The Edge conferences in 2013 10 Mobile marketing mistakes you can avoid through creating a Mobile Marketing Strategy In this presentation to On The Edge Digital Marketing, London in October 2013 …..
There were no major updates on the major digital platforms this month; perhaps the most significant was the announcement that Pinterest has opened free access to all and developed new mobile services which could further spur adoption. I’d pick our …..
An interesting compilation for email marketers working in B2C, B2B, Event, Charity or Ecommerce marketing All email marketers like to know how their open and click rates compare, although it’s really the conversion rates and value generated per email that’s important …..
Showing how great content generates more backlinks AND social shares Value: [rating=4] Recommended link: SEOmoz post by DanZarrella Dan Zarrella, the “social media scientist” who works for Hubspot these days, has created a lot of interesting analysis over the years …..
3 Examples suggesting future trends in multichannel social commerce We’re always on the lookout for examples of new technology in action in the hope they’ll spark ideas or just because they may be a pointer to new trends. Here are …..
Measures to benchmark engagement of Facebook brand pages Some interesting insight was published by Social Bakers this week where they look at engagement rates of Facebook pages in the UK. Of course, Facebook admins can see the level of engagement …..
Currently for big brands only Importance: [rating=3] Recommended link: Google employee announcement Google Plus has announced via the G+ page of employee Saurabh Sharma that brands can now use specific URLs to promote their Google+ brand or company page via …..
A visual of the multichannel universe Many activities are needed to succeed in multichannel marketing. Whether you work for a company or for an agency, you need to communicate to colleagues or clients what is needed for success. I found the …..
