Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
REACH webcasts from the Smart Insights Digital Marketing Priorities 2013 summit At our recent free summit many viewers asked us to share the slide decks and recordings, so to collect them together we have a short series of posts to …..
A reminder to factor in variation in conversion from mobile when modelling sales from mobile site visitors Reviewing the latest statistics on increased use of mobile is useful for making the case for mobile marketing. Earlier in the week I …..
with new users being added at an average rate of two per second (or 172,800 per day) Importance: [rating=2] Recommended source: LinkedIn Blog That’s an impressive growth rate reminding us of the importance of LinkedIn professionally, or if we work …..
A roundup of key new features for you to apply in 2013 In October 2012 Google officially retired the old version of Google Analytics meaning that everyone will now use the new version 5 which has been in beta test …..
A review of the digital marketing year Well, that’s the end of another, interesting but challenging year for marketers to keep up-to-date and work out how to best apply all the innovations. To help review marketing opportunities in 2013, earlier …..
Ideas on improving content marketing in 2013 I was recently invited to speak at an event for members of the Content Marketing Association discussing trends to consider for 2013. I enjoy learning from other speakers and discussions with the audience at …..
The Information Commissioners Christmas Message On Cookies Importance: [rating=5] Recommended link: ICO 18.12.2012 PDF summarising Enforcement action Our commentary on the new report Do you remember back to May 2012 – it seems like ancient history now… At the time …..
Google+ communities and 24 other minor new features Value/Importance: [rating=2] Recommended link: Google+ Communities Announcement Google+ is certainly continuing to grow. In the announcement of this launch, Google reminds us about the adoption rate with these new figures: “Today Google+ …..
… advice on developing a social business strategy If your work involves planning how social media and social business can support your business I recommend following the Ogilvy Slideshare channel. Current trends in social media marketing A recent share from the …..
A summary of Ofcom International report comparing consumer use of the Internet in 17 countries Value: [rating=5] Recommended link: New Ofcom International Internet usage statistics Ofcom’s seventh International Communications Market Report was published on 13th December 2012, this examines take-up, …..
