Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
How are companies managing content marketing today? Lee Odden gave a great webcast on Creative Content marketing for Smart Insights on the 12th April – thanks if you attended and many thanks Lee for your great insights! If you want …..
What are the marketing applications of Google Glass? The German blog Brille Kaufen has created a really interesting infographic explaining how Google Glass works. Thanks to @wbw_Jeff of Who’s blogging What for alerting us to it. Jeff Ente notes that …..
Google Analytics adds Data Hub and Trackbacks to the Activity Stream Reports Value/Importance: [rating=3] Recommended link: Google Analytics post: the Activity Stream in Social Reports In March 2012, we highlighted Google’s new Social Analytics as they were then described in …..
Our monthly summary of advice and developments to help manage online marketing Strategy and planning Early to mid March saw the annual SXSW conference take place in Austin, Texas. This is increasingly influential in highlighting marketing trends and technology. Thanks …..
Book review: Optimize – How to attract and engage more customers, by integrating SEO, Social media and content marketing by Lee Odden We read a lot of new marketing books at Smart Insights since we like our advice to include …..
Tips to create an effective email template… from header to footer Here’s a useful infographic for Email marketers from Email template designers Email Monks. My favourite infographics prompt us to think “how can we do this better”? While this covers …..
Nearly 1/3 of UK page views are now from Mobile and Tablets Value: [rating=5] Recommended link: Free comScore Digital Future in Focus Series March 25th update: A new update covering Europe plus individual reports on France, Germany with Spain to …..
New feature offers to find similar audiences based on existing customer profiles Value/Importance: [rating=3] Recommended link: Facebook Announcement This new feature from Facebook for advertisers promises more relevant ads through extending the custom or Similar Audience targeting feature to now …..
Which features do all the best landing pages share? First impressions are particularly important online – you have only seconds to get your message across. Research from Nature suggested that people form an impression of a site in just 50 milliseconds. There …..
Mapping customer needs to website content and features I’m working on a couple of projects at the moment which involve planning for launch of a new product. These projects have reminded me about a powerful technique that can help keep …..
