Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
New security vulnerability potentially “bigger than Heartbleed” – are you prepared? Importance: [rating=3] Recommended link: Register summary of security vulnerability We wouldn’t typically report security vulnerabilities to our readers since they are more relevant for an IT audience to act …..
Is this the Perfect Marketing Agency exec? We love this new infographic just posted on The Agency Post. It’s simply fun! You could say it prompts ideas of what makes a good, functional, responsive agency that is following the latest digital marketing best …..
A visual summary of Smart Insights members’ conference Well that’s a relief! I think it’s fair to say our first conference went pretty well judging by the Twitter comments and other feedback. Many thanks if you attended the event and got …..
Digital Impact Conference 2014, Wednesday 17th September 2014, Central London We’re in the final countdown to our first conference in London and looking forward to meeting everyone who has booked. Thank you if you have registered! The final confirmed programme …..
Compare your traffic sources and mobile vs desktop audience split to others in your sector to make the business case for investment in digital marketing Value: [rating=3] Recommended link: Google Analytics Benchmarking announcement Do you remember Google Analytics Benchmarking? You’ll …..
What are the marketing opportunities, implications and actions for brands, businesses and marketers? Tech watchers have become used to the regular September announcements from Apple. After a couple of years without major updates to the product line we were expecting …..
Our alerts and advice on the “must-know” developments in digital marketing In August our two most significant alerts were about changes to the Facebook and Google algorithm – check these out in the sections on search and social media marketing …..
Just head to http://analytics.twitter.com when signed-in Importance: [rating=4] Recommended link: Twitter Analytics Previously Twitter’s analytics service has been limited to advertisers, but that changed this week with an announcement via Twitter: Absolutely thrilled to open up access to http://t.co/wcU6oj9hFM to …..
Google’s use of “rel=author” markup to stop but Google+ posts to continue featuring in search results Importance: [rating=4] Recommended link: Google announcement of end of Authorship Summary of the change John Mueller of Google Webmaster Tools announced in a personal Google+ …..
“Close variant” keyword matching to become default by end September can increase clicks by 7% on average Importance: [rating=4] (If you’re not already using this feature) Recommended link: AdWords official announcement Context for the change to match types The Match …..
