Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Brian Clifton and Avinash Kaushik on Customising Google Analytics to improve Digital Marketing Successful Analytics is the title of a new book by Brian Clifton who you may know as the author of the Advanced Web Metrics with Google Analytics. Brian …..
Europe ahead of US in mobile engagement Adobe have released new research comparing mobile engagement in different countries and across different sectors. We thought it could be useful for benchmarking your use of smartphone and tablet on your site and …..
Newsfeed algorithm changes which could affect the number of organic site referral visits you get from Facebook in future Importance: [rating=3] Recommended link: Facebook Official Newsfeed FYI post from 21 April 2015 We’re alerting Smart Insights readers to this change …..
How to use Custom Segments in Google Analytics to check the impact of Google’s mobile-friendly algorithm changes live since April 21 2015 Well, the mainstream media have been calling it ‘Mobilegeddon’, which maybe overstating it, but it’s going to increase …..
Why and how to use hurdle rates to set goals for your digital marketing The concept of hurdle rates seems to be quite widely used within finance and investment circles, but I rarely hear it discussed in blogs about measuring and …..
Trends in affiliate models from 2007 to 2015 Affiliate marketing has been a core acquisition channel for transactional consumer sites for many years now. But over the years, the popularity of different types of affiliate marketing have changed dramatically. PerformanceIn …..
Are you ready for ‘Amazon Prime Air’? Yes, it’s April 1st, but this story is not made up, it’s an exclusive report from the 30th March 2015 with the byline Guardian gains access to unnamed British Columbia site where tech …..
How Spotify built a $5 billion business with more than 50 million subscribers Spotify is a streaming music service originally developed in 2006 in Sweden and launching in 2008. Spotify Ltd. now operates as the parent company in London while …..
New consumer insights showing the importance of search in different sectors When I’m asked by people who are starting new businesses where they should focus their online marketing, search marketing is usually near the top of the recommendation. Of course …..
New research from 300 online retailers shows the impact of different types of personalized product recommendations on conversion rates and other Ecommerce KPIs We’re all familiar with the Amazon personalized product recommendations after many years of seeing and responding to them, …..
