Digital marketing gives so many opportunities to fuel the growth of small businesses that it is often not clear where to start. It’s natural to just ‘dive-in’ and create a site or use social media without thinking it through. But there is a better way, which focuses your precious time and money where you will get the most returns.

This guide will show you how to make the most of digital marketing by avoiding the common mistakes others have made before you. Since small-businesses are short on time and budget, we’ll concentrate on free or low-cost improvements, but we recommend some paid media investments like remarketing (this is our only form of paid investment) and it works well for us.

Let’s get started – the first mistake is not having a structure or framework to work with to build a plan. Naturally, we recommend our RACE Planning system.